Sun Lee's paper clothing
Inherited from Korean tradition, Sun Lee’s paper clothing collection surprisingly pushes back the boundaries of the ready-to-wear industry in terms of sustainable development.
New biomaterials identified at Dutch Design Week 2019
Architects and designers are becoming more and more responsible. They are looking for new materials made from waste or re-use. Spotted at the Dutch Design week in October, find our selection.
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SHANGHAI FASHION WEEK MENSWEAR SS20: THE TRENDS TO KNOW
As a talent spotter and expert in new trends, PROMOSTYL comments on and analyses the latest SS20 trends presented by young Chinese brands during Shanghai Fashion Week. Inspirations, star pieces and key details: a review of these collections with a restricted yet nonetheless (very) definite influence.
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Aime Skincare reveals its first skincare range
Following its first range of nutritional supplements, Aime Skincare is now venturing into skincare products. Featuring formulas of natural origin, ingredients with a host of benefits, ultra-desirable refined packaging, etc., these « made in France » beauty essentials are just waiting to be tested!
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New textiles that change shape thanks to body heat
A robotic textile sensitive to our body temperature? This is the revolutionary new invention in the field of wearable technology just achieved by the Design of Active Materials and Structures Lab and Wearable Technology Lab, according to a study published by Advanced Materials Technologies.
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VEJA ENTERS THE RESPONSIBLE RETAIL ERA
For 15 years, the French brand Veja has been developing trainers with ethically and responsibly sourced organic materials. It prefers a consumer buzz to advertising and has skilfully demonstrated that it is possible to enjoy success without being unduly influenced, while adopting a completely different approach. Veja has just opened its first flagship store in the Marais in Paris with the same philosophy used in its manufacturing.
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SHANGHAI FASHION WEEK WOMENSWEAR SS20: THE TRENDS TO KNOW
As a talent spotter and expert in new trends, PROMOSTYL comments on and analyses the latest SS20 trends presented by young Chinese brands during Shanghai Fashion Week. Inspirations, star pieces and key details: a review of these collections with a restricted yet nonetheless (very) definite influence.
Continuer la lecture de « SHANGHAI FASHION WEEK WOMENSWEAR SS20: THE TRENDS TO KNOW »
The importance of respecting the environment in the beauty sector
The figures speak for themselves: according to a Teads study published in October, 52% of consumers are prepared to pay more for a product if it is environmentally friendly, irrespective of whether this concerns the container itself or its packaging. This data confirms the enthusiasm for brands that are now taking an eco-friendly approach.
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PrimaLoft’s P.U.R.E technology
Significantly reducing its CO2 emissions is the challenge met by PrimaLoft, which is now presenting a new environmentally friendly production method.
Manufacturing methods brought to light
Several years ago now, sportswear giants such as Nike and Adidas gave in to in-store customisation and the results were quickly seen. Other sectors have decided to reveal their manufacturing secrets in their own concept stores and create shops and factories in one.
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