Lanvin returns to centre stage with a new image and store

After a long and tumultuous period during which creative director Alber Elbaz was replaced at Lanvin, the brand is slowly bouncing back and returning to the forefront of the international stage. Bruno Sialelli’s arrival as creative director of the oldest French couture house was already warmly welcomed early last year and seems to have given the house a solid new start. Sialelli’s next winter collection was presented to critical acclaim, and Lanvin is also moving up a gear when it comes to its stores.

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THE MEN OF PARIS FASHION WEEK

Men’s Fashion Week has just come to a close and our key takeaway is the following: the men’s wardrobe will be playful with an imaginative note. A pronounced touch of humour marked the men’s designers, who approached the season with narrative motifs, lots of pets and colour teamed with shine.

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BOTIMYST: the new Clean beauty e-shop

“Good for you and the planet” is the slogan of the new French retailer specialized in “worry-free” beauty products. Freshly launched in November 2019, Botimyst was founded by Carole Ballerini, drawing on her experience garnered (in chemistry and marketing) in the beauty world.

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Retail space flexibility while respecting resources

We currently live in a constantly changing and moving digital world in which brands never stop communicating about and rethinking their offering. As such, retailers must rework the rhythm of their stores, like by hosting temporary installations and events, without devoting new resources and materials to each staging…

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