INTERNATIONAL STYLE AND TREND OFFICE
Inspired more than ever by the virtual world, fashion designers are now trying out new digital experiences, fusing reality and computer-generated images. We remember the collaborations of Dior with the avatar Noonoouri and Louis Vuitton with Final Fantasy figures. Fashion is now appropriating a new world of endless possibilities.
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After fashion, it’s beauty’s turn to enter the promising world of augmented reality. The major brands are outdoing each other when it comes to imaginative ways to become an integral part of their customers’ digital habits.
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Leader on the retro-reflective material market, the firm JRC-Reflex has launched a new reflective fabric, White Metal, a material capable of reflecting absorbed light that comes in a range of attractive two-tone variations.
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While some see the future of retail as virtual reality experiences, monograms of their products and on-store purchasing in less than two clicks, such as Farfetch, which launched its pop-up in London last year, certain luxury brands are approaching cutting-edge designers and collectors to create a real gallery store. It’s goodbye to impulse buys in a flash; some brands now prefer to preach a slow approach. In line with current trends, they are deciding to recreate exclusive worlds with few items but an extremely cutting-edge selection, thus creating a certain minimalism and above all a world unique to them.
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Selling second-hand items is not only economical but also champions eco-friendly values. Rented, resold, recycled or transformed… clothes are being given a new lease of life, limiting the waste problem raging on a global scale.
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Beauty product fans won’t have been able to miss the growing craze for serums. Many brands now offer serums targeted at consumers’ different skin types as well as according to the time of day. Daytime serum, night-time serum, anti-blemish serum, etc. A closer look at this new trend.
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A real new-technology changing room, Wacoal’s 3D scanner helps us to find the perfect underwear without anyone having to take our measurements, boosting a retail experience lacking in innovation.
The clothing brand « The Arrivals » has revealed a pop-up store dedicated to extreme climates right at the heart of New York’s Soho district. The brand, known for its innovatively designed stores all around the world, is once again confirming its inventiveness and modernity by combining retail concerns with environmental questions.
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Budding designer Estelle Zhu presented a first, highly creative collection, questioning our relationship to our cultural identities, whether contemporary or traditional.
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As touched upon in our previous beauty articles, the cosmetics world is tending to become increasingly environmentally friendly. Skincare, make-up, but that’s not all… it is now possible to be green down to your fingertips! We have chosen two brands – both French as it happens – that offer a real alternative to traditional polishes (also guaranteeing impeccable hold and offering beautiful colours), something that is still difficult to find on the market.
Continuer la lecture de « GREEN NAILS AND POLISH ARE POSSIBLE »
