Pierre Yovanovitch’s colourful shop for the Villa Noailles
Hyères is better known for its fashion and photo festival bringing together the most high-profile professionals of the day, rather than the Design Parade celebrating architecture and design. In addition to exhibitions showcasing contemporary design, each year the festival invites an architect to redesign the Villa Noailles shop. For 2019, it is Pierre Yovanovitch, the former chair of the festival jury, who has designed a highly colourful space inspired by Robert Mallet-Stevens’ work and the Villa Noailles’ architecture.
Maison Alaïa x Fondation César: an art-influenced capsule collection
Over a year after the death of Azzedine Alaïa, his couture house is paying tribute to him with the revival of one of his boldest collaborations with the legendary sculptor César.
Created in 2017, the With Jéan label offers romantic pieces, mixing Parisian chic with casual style inherited from its Australian roots. Fashionistas’ favourite new brand, With Jéan designs delicate pieces that are already iconic!
Using digital tools to preserve heritage, the Google Arts & Culture Institute highlights one of ElektroCouture’s key designs: a dress combining haute couture and new technologies, inspired by an unfulfilled dream of the actress Marlene Dietrich.
An immersive and futuristic shop for Durasafe in Singapore airport
Could we dream of a better showcase than Singapore’s freshly redesigned Jewel Changi airport to host the sports equipment brand Durasafe? Created by the Ministry of Design studio, the boutique by the name of « Durasport » echoes key point no. 4 « Futuristic Metallics » – ON AIR Theme in our new SS21 Digital Design Study and offers a highly immersive futuristic decor primarily crafted in stainless steel for top-level athletes and extreme sports enthusiasts.
A futuristic decor
Futuristic decors allow designers to demonstrate great creativity and offer avant-garde, entirely out-of-the-ordinary spaces. Ministry of Design chose stainless steel as the primary material for the Durasafe store.
Whether for the shopfront, wall panels or display units, each steel element is reminiscent of the decor of a laboratory in which the state-of-the-art sports equipment sold in the store could have been designed. This design in shades of silver may evoke certain cosmic or technological worlds. It is highlighted by LED neons, mirrors and screens that plunge the visitor into a space straight out of another century.
An immersive decor
Over and above its avant-garde aesthetic, the « Durasport » store offers totally innovative and unprecedented services that allow customers to test the different sports equipment or clothing before they buy.
We therefore find an indoor climbing wall with a rotating surface, a ski simulator, latest-generation mirrors that allow you to try on clothing virtually and a swim bench to test wetsuits’ comfort and elasticity. Durasafe is adopting a three-step strategy – « excite, immerse and convince » – when it comes to customer experience, in the hope of becoming a benchmark in the retail world.
Kirin, the trendy new brand from the New Guards group
After Virgil Abloh and his Off-White brand, it’s the turn of Peggy Gou, the new electronic music sensation, to try her hand at ready-to-wear with a first collection just like her.
« Recycled », Pretty Little Thing’s first ethical collection
The e-shop Pretty Little Thing is revealing its first ethical collection this year! The British brand has designed urban basics manufactured using recycled fabrics and plastic bottles. Focus.
Mentioned previously in our article on Vollebak’s jacket, graphene is continuing to cause a stir. And for good reason. Discovered in 2004 by two researchers from the University of Manchester, André Geim and Konstantin Novoselov, and awarded the Nobel Prize for Physics in 2010, this unprecedented new material boasts a host of exceptional features.
The Gina Tricot store mixes materials for its Stockholm branch
Gina Tricot has made a name for itself over the past few years as a benchmark in the retail world with its trendy, feminine and affordable collections. In order to best reflect its brand image, Gina Tricot – in collaboration with Note Design Studio and Open Studio – has come up with a brand new ultra-stylish boutique right at the heart of Stockholm.
Happy Haus, the new totally eco-friendly French brand
Designing clothes with no environmental footprint? This is the challenge stylishly taken up by Happy Haus, a trendy young brand that stands out with its timeless ready-to-wear, entirely produced in line with sustainable development principles.
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