Aime Skincare reveals its first skincare range

Following its first range of nutritional supplements, Aime Skincare is now venturing into skincare products. Featuring formulas of natural origin, ingredients with a host of benefits, ultra-desirable refined packaging, etc., these « made in France » beauty essentials are just waiting to be tested!

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New textiles that change shape thanks to body heat

A robotic textile sensitive to our body temperature? This is the revolutionary new invention in the field of wearable technology just achieved by the Design of Active Materials and Structures Lab and Wearable Technology Lab, according to a study published by Advanced Materials Technologies.

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SHANGHAI FASHION WEEK WOMENSWEAR SS20: THE TRENDS TO KNOW

As a talent spotter and expert in new trends, PROMOSTYL comments on and analyses the latest SS20 trends presented by young Chinese brands during Shanghai Fashion Week. Inspirations, star pieces and key details: a review of these collections with a restricted yet nonetheless (very) definite influence.

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The importance of respecting the environment in the beauty sector

The figures speak for themselves: according to a Teads study published in October, 52% of consumers are prepared to pay more for a product if it is environmentally friendly, irrespective of whether this concerns the container itself or its packaging. This data confirms the enthusiasm for brands that are now taking an eco-friendly approach.

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When fashion and the virtual world become one

Inspired more than ever by the virtual world, fashion designers are now trying out new digital experiences, fusing reality and computer-generated images. We remember the collaborations of Dior with the avatar Noonoouri and Louis Vuitton with Final Fantasy figures. Fashion is now appropriating a new world of endless possibilities.

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Serum mad: deciphering this beauty trend

Beauty product fans won’t have been able to miss the growing craze for serums. Many brands now offer serums targeted at consumers’ different skin types as well as according to the time of day. Daytime serum, night-time serum, anti-blemish serum, etc. A closer look at this new trend.

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