BESPOKE BEAUTY

The cosmetics world is adapting to the rising generation of young consumers, especially millennials, to whom it is important to listen when it comes to their desires for creativity, need for interactivity and way of working.

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THE RELAUNCH OF THE HOUSE OF PATOU

After Carven and Lanvin, it’s the turn of Patou to begin its revival. An iconic haute couture house created at the turn of the 20th century that continues to be remembered for its fragrance, it was closed in 1987. In a nostalgic move in line with this renaissance trend, the luxury giant LVMH acquired the label in 2018.

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THE BENEFITS OF CLAY

Even if it is not a new invention, pink clay has met with growing success over the past few years in the cosmetics industry. Its benefits for the face, body and hair make it a natural and invaluable product.

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Brows: the new beauty trend

After eyes, lips and nails, it is time to take care of your brows. While they may seem obsolete, they are nonetheless indispensable to the harmony of our face. We take a closer look at the new aesthetic innovations to groom our eyebrow arches.

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