INTERNATIONAL STYLE AND TREND OFFICE
The latest edition of Design Week was held in Stockholm from 3 to 9 February 2020. On the programme this year were responsible design, pop-ups in restaurants and former military bases, a recreated artist’s studio, and a dash of feminism and fantasy.
Continuer la lecture de « PROMOSTYL’s report on Stockholm Design Week »
The highest number of architectural concepts are tested in Asia. Clients are attempting to better understand the sometimes confusing offering presented to them. The infrastructures put in place are aimed at a luxury clientele always on the hunt for novelty, surprise and innovation. In Japan and China, we have seen two double-faceted boutiques playing on both a Baroque side and an ultra-minimalist side. The question is knowing how to choose your camp.
Behind a host of concept stores, boutiques and coffee shops in Korea, the creative architecture studio Unravel is in the habit of designing offbeat conceptual spaces with contrasting materials in minimalist lines.
Parisian couturier Djaba Diassamidze’s foray into designing a concept store has given rise to a singular setting. Right at the heart of Barcelona’s Eixample neighbourhood, he has taken over 1,500 m2 in a 19th-century building Casa Tomàs Roger. We find his collection along with a selection of objets d’art, a brasserie, a bookshop and furniture.
Continuer la lecture de « Darial concept store in Barcelona by Djaba Diassamidze »
After a long and tumultuous period during which creative director Alber Elbaz was replaced at Lanvin, the brand is slowly bouncing back and returning to the forefront of the international stage. Bruno Sialelli’s arrival as creative director of the oldest French couture house was already warmly welcomed early last year and seems to have given the house a solid new start. Sialelli’s next winter collection was presented to critical acclaim, and Lanvin is also moving up a gear when it comes to its stores.
Continuer la lecture de « Lanvin returns to centre stage with a new image and store »
The year began with a host of events during the latest Design Week Paris. Here’s a quick look at what caught our eye.
Continuer la lecture de « REVIEW OF THE JANUARY 2020 DESIGN WEEK PARIS »
We currently live in a constantly changing and moving digital world in which brands never stop communicating about and rethinking their offering. As such, retailers must rework the rhythm of their stores, like by hosting temporary installations and events, without devoting new resources and materials to each staging…
Continuer la lecture de « Retail space flexibility while respecting resources »
Previously a sign of significance and space on the street, demonstrating all the brand’s importance and image, window displays have changed a great deal nowadays. A closer look at these window displays chosen by PROMOSTYL.
At a time when luxury brands are increasingly looking to stand out and highlight their identities and know-how, boutiques have seen a rise in staircase design. These real concept stores spanning several floors are concentrated around staircases built from truly unique pieces, like a work of art. A brief overview of the craziest that take you to seventh heaven.
Continuer la lecture de « Focus on staircases as the central element in new retail concepts »
At a time when retail giant Barneys has closed its doors and liquidated its stocks, independent fashion brands have decided to take over the New York market en masse. Make way for independent labels ranging from R13 jeans, Sandro and even Rouje, the new concept by Jeanne Damas, all of which have opened up in central Manhattan. Even more interesting, many European brands seem to be taking the plunge and opening boutiques, many of them finding new addresses in the Soho district.
Continuer la lecture de « Independent European brands set out to conquer Soho in New York »
