The beauty of the future at Shiseido
The Shiseido skincare brand’s first flagship store, FUTURE SOLUTION LX has just opened in Ginza in Tokyo. Under the theme of “turning the mystery of nature into beauty”.
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THE ATELIER MAQUILLAGE AT LE BON MARCHÉ
The Parisian fashion temple has taken advantage of the lockdown to give itself a makeover… The Promostyl team set off to discover this new space called the “Atelier Maquillage” on the first floor of Le Bon Marché.
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SPA ARCHITECTURE AND DESIGN AROUND THE WORLD
When we talk about beauty, we generally expect concepts in soft tones and cosy atmospheres. The beauty scene has changed lately and now counts much rawer spas and beauty spaces. At the four corners of the globe, raw materials are making an appearance in the beauty world and creating extraordinary and surprising settings.
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The return of major brand openings worldwide
Whereas the world is gradually recovering from Covid-19, major retail names are opening new stores around the world. These include Louis Vuitton, which is setting up shop in Rotterdam in Europe, Chanel in Calgary, Kenzo in New York, along with Uniqlo, which is revamping its flagship store in Tokyo. Here’s a quick overview of their new strategies and worlds.
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New Antonia flagship store in Hong Kong.
After this complex period with coronavirus and the demonstrations beforehand, Hong Kong is finally getting back to normal everyday life. The best indicator of this return to normal is still, as always, the retail trade. We find an example here with the opening of the new Antonia store.
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The Dolce & Gabbana store has just opened in Hong Kong
Department stores, fashion labels and luxury brands are closing their stores all around the world with the Coronavirus crisis, but Dolce & Gabbana has just organised itself to open its flagship store on Canton Road in Hong Kong.
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IKEA’s new business model at the heart of cities
Across different borders, IKEA is constantly testing where and how people wish to buy for an endless supply of homeware products. Last year, the brand opened a series of small stores in New York, Paris and soon London that function more as showrooms where you come to look at the displays, walk around and think. At the same time, IKEA is designing urban stores on a larger scale where the concept is a hybrid between a small showroom urban store and a large shopping area where you come to get your products.
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ICICLE CONCEPT STORE, LE GEANT DE LA SLOW FASHION
For 22 years, Icicle has been a slow fashion institution, dressing all the Asian stars. Born in Shanghai, the label has long chosen to work with environmentally friendly materials in a respectful way. The brand has just acquired the fashion house Carven and at the same time opened its latest store in Paris at the heart of avenue George V.
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RETAIL TRENDS FOCUS: THE NEW GALLERY STORES
While the trend prevails, boutiques and concept stores are continuing to increasingly resemble art galleries. Bicycles are becoming design pieces and clothes works to be contemplated.
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