Lanvin returns to centre stage with a new image and store

After a long and tumultuous period during which creative director Alber Elbaz was replaced at Lanvin, the brand is slowly bouncing back and returning to the forefront of the international stage. Bruno Sialelli’s arrival as creative director of the oldest French couture house was already warmly welcomed early last year and seems to have given the house a solid new start. Sialelli’s next winter collection was presented to critical acclaim, and Lanvin is also moving up a gear when it comes to its stores.

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Retail space flexibility while respecting resources

We currently live in a constantly changing and moving digital world in which brands never stop communicating about and rethinking their offering. As such, retailers must rework the rhythm of their stores, like by hosting temporary installations and events, without devoting new resources and materials to each staging…

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Window displays take a new turn

Previously a sign of significance and space on the street, demonstrating all the brand’s importance and image, window displays have changed a great deal nowadays. A closer look at these window displays chosen by PROMOSTYL.

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Focus on staircases as the central element in new retail concepts

At a time when luxury brands are increasingly looking to stand out and highlight their identities and know-how, boutiques have seen a rise in staircase design. These real concept stores spanning several floors are concentrated around staircases built from truly unique pieces, like a work of art. A brief overview of the craziest that take you to seventh heaven.

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Independent European brands set out to conquer Soho in New York

At a time when retail giant Barneys has closed its doors and liquidated its stocks, independent fashion brands have decided to take over the New York market en masse. Make way for independent labels ranging from R13 jeans, Sandro and even Rouje, the new concept by Jeanne Damas, all of which have opened up in central Manhattan. Even more interesting, many European brands seem to be taking the plunge and opening boutiques, many of them finding new addresses in the Soho district.

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Bringing building bricks back to retail: a trend in every sector

Bricks previously only used for buildings have become a decorative element in interiors, whereas in the 20th century, some of the most famous architects chose this material for their construction, such as Le Corbusier, Frank Lloyd Wright and Louis Khan. Forgotten since, brick is coming back to retail thanks to interior designers and new natural design techniques.

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Bottega Veneta comes to Miami

Bottega Veneta has opened its brand new store in Miami’s Design District, designed by Daniel Lee, the House’s creative director. Blending Miami’s creative dynamism with the more traditional feel of Montebello – where the company has a workshop located in an 18th-century country house – the store plays on contrasts and becomes a highly Instagrammable setting for the Italian brand. 

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Seoul, the new retail destination

The country’s creative energy is reminiscent of Japan twenty years ago. This is a market whose importance and sophistication are exponentially increasing in many areas, especially technologies, fashion, music, architecture and design. A new market has thus opened up for European luxury brands, which are gradually setting up huge flagship stores, attempting to win over this new market with their entire brand worlds.

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