Reformation x Soko: the new season’s most sustainable jewellery collaboration

From little summer dresses to timeless jeans and not forgetting our shoes, Reformation has won over planet fashion with pieces that are as desirable as they are sustainable. And through this new collaboration with ethical jewellery label Soko, the Californian brand is looking to apply its eco-friendly principles to the jewellery sector.

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Pyratex: environmentally friendly smart fabrics

Designing ready-to-wear that is a source of well-being, allowing us to protect ourselves from our external environment (UV radiation, pollution, etc.) while taking into account the ecological imperatives of our time: this is the challenge taken up by Regina Polanco, the young designer and founder of Pyratex fabrics, a range of four fabrics with exceptional properties.

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Amni Soul Eco textile technology

What if the path towards more sustainable, ethical and innovative fashion hung by a thread? With its new fibre made from a blend of new-generation polyamide 6.6, Fulgar and the Rhodia Solvay group are planning to develop fabrics and materials that can decompose very quickly, especially when they are thrown away or abandoned in nature. An invention that looks like a (green) revolution.

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When artificial intelligence turns its hand to fashion

Wearing a dress that doesn’t exist? At a time when augmented reality is setting the tone for new innovations, a piece without yarn or stitching has been created by the Dutch designer The Fabricant, in collaboration with Dapper Labs and the artist Johanna Jaskowska. More surprising still, this one-of-a-kind piece was auctioned on the blockchain for almost $9,500, a first in the fashion world.

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New fibres based on food waste


Transforming food waste into fabrics and fibres? This is the booming textile trend that is currently revolutionising the fashion industry, whose toxic environmental impact is being criticised a little bit more each day. We take a closer look at these exceptional materials with extraordinary properties.

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The eco-friendly swimsuit trend

Whether they are manufactured from recycled nylon fibre, materials renowned for their sustainability or feature an SPF filter, the trend is for swimsuits combining fashion and ethics, guaranteeing a summer season with a focus on sustainability. We review five brands with innovative products.

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Nomadism: a new trend to follow

Offering a mix of prints, fringed pieces, shearling, sheepskin, etc., boho chic style is back in force!  For the autumn/winter season, designers have created real urban Amazons ready to explore as-yet unknown lands.

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Thermore’s new Ecodown Fibers Marble fibre

A revolutionary insulating fibre that gives every garment created a unique and singular appearance? This is the technological feat just realised by the textile manufacturer Thermore with the launch of Ecodown Fibers Marble, a fabric with multiple properties that could lastingly change our concept of thermal insulation.

Ecodown Fibers Marble, Thermore
Selected by PROMOSTYL
n innovative fibre

Five years. This was how long it took the Italian firm Thermore to develop an exceptional insulating fibre technology at the cutting edge of the latest textile innovations. The name? Ecodown Fibers Marble. With a high fill power, this new insulating fibre is also durable, white and made from recycled materials.

Ecodown Fibers Marble, Thermore
Selected by PROMOSTYL
Ecodown Fibers Marble, Thermore
Selected by PROMOSTYL

“We realised there was very little to improve, technically,” stated a Thermore spokesperson about the insulating fabrics. “There was only one thing that we could change with this product and it would make all the difference: the way it looks.” For this is what makes Ecodown stand out from its competitors: its aesthetic!

Ecodown Fibers Marble, Thermore
Selected by PROMOSTYL

“The progress in fabric technology now allows fabrics to be very resistant and so light that you can see through them. We felt the apparel world was ready for the next challenge: using insulation to give garments unique visual interest,” he continued.

Ecodown Fibers Marble, Thermore
Selected by PROMOSTYL
A highly aesthetic fibre

Looking to transform an aesthetic consideration, insulation, into a creative concern, Thermore thus allows every item of clothing featuring Ecodown technology to take on a unique marbled appearance, meaning that there is no identical piece on the market. The aim? To make the consumer feel like they are wearing something extraordinary, as each piece is designed as a work of art with an original appearance.

Ecodown Fibers Marble, Thermore
Selected by PROMOSTYL

This is a way of meeting everyone’s need to stand out through clothes expressing our identity in a personal way. In the same vein, Thermore also presents Ecodown Fibers Black, which offers a surprising 3D colour effect using light-coloured fabrics. In addition, this mechanism makes it possible to change the shade of any fabric used, creating endless possibilities and colours. What more could you ask for? 

Ecodown Fibers Marble, Thermore
Selected by PROMOSTYL