The natural beauty trend

This is a strategic turning point on the beauty market, which is on its way to becoming an increasingly green sector that is closer to nature and more environmentally friendly. Young brands are now following natural principles to break into this highly competitive and ever-changing market. Certain brands who already offered lines with natural ingredients are seeing their hour of glory arrive, while others are emerging and making a name for themselves on this market.

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Naia, Eastman’s new cellulosic yarn

With its new sustainably sourced cellulosic yarn, Eastman is paving the way for a whole range of ecological and viable fabrics for responsible fashion.

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Méghane Romagnoli, a Fashion Design and Pattern Making student: Our LISAA Favourite

In the town hall of Paris’ 5th arrondissement on place du Panthéon, Méghane Romagnoli presented her first collection for her graduation project at LISAA. Every year, the renowned fashion school organises a fashion show presenting its future graduates’ work. It is a way to get a glimpse of the up-and-coming generation’s work.

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Tata Harper: When health and beauty go hand in hand

There was a real turning point several seasons ago in the cosmetics industry, which is moving towards becoming as natural as possible. Many brands are showing the will and carrying out intense research to achieve this.

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3D-printed textiles take over New York Fashion Week

3D printing directly onto fabric instead of via elements produced separately then affixed to the material? This was the technological feat observed at the latest New York Fashion Week at threeASFOUR’s autumn/winter show.

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NY Fashion Week: Promostyl’s seven favourites

New York Fashion Week finished on 11 September. While designers presented ever more creative collections, Promostyl spotted seven designers who stood out during this unmissable fashion event.

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Inside and Out beauty

The cosmetics world has had the wind in its sails for several seasons, becoming a sector undergoing a profound renaissance, closer to nature but also with a wealth of offerings. In fact, in parallel to emerging young brands, a new beauty step has appeared with new habits and new rituals that are becoming part of everyday life.

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Pyratex: environmentally friendly smart fabrics

Designing ready-to-wear that is a source of well-being, allowing us to protect ourselves from our external environment (UV radiation, pollution, etc.) while taking into account the ecological imperatives of our time: this is the challenge taken up by Regina Polanco, the young designer and founder of Pyratex fabrics, a range of four fabrics with exceptional properties.

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Fashion Pact: when fashion makes an environmental commitment

François-Henri Pinault presented his Fashion Pact at the most recent G7 summit. Supported by over 140 signatories, the head of the Kering group suggests concrete ways to minimise the damage to the environment caused by the textile sector.

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Luxury brands and their new concept stores

Merci in Paris, Bergdorf Goodman in New York, The Goodhood Store in London, LNFA in Berlin, etc.: concept stores are found all around the world. More than a distribution method, they are now proving to be a real marketing strategy.

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