INTERNATIONAL STYLE AND TREND OFFICE
Parisian couturier Djaba Diassamidze’s foray into designing a concept store has given rise to a singular setting. Right at the heart of Barcelona’s Eixample neighbourhood, he has taken over 1,500 m2 in a 19th-century building Casa Tomàs Roger. We find his collection along with a selection of objets d’art, a brasserie, a bookshop and furniture.
Continue reading “Darial concept store in Barcelona by Djaba Diassamidze”
After a long and tumultuous period during which creative director Alber Elbaz was replaced at Lanvin, the brand is slowly bouncing back and returning to the forefront of the international stage. Bruno Sialelli’s arrival as creative director of the oldest French couture house was already warmly welcomed early last year and seems to have given the house a solid new start. Sialelli’s next winter collection was presented to critical acclaim, and Lanvin is also moving up a gear when it comes to its stores.
Continue reading “Lanvin returns to centre stage with a new image and store”
The year began with a host of events during the latest Design Week Paris. Here’s a quick look at what caught our eye.
Continue reading “REVIEW OF THE JANUARY 2020 DESIGN WEEK PARIS”
We currently live in a constantly changing and moving digital world in which brands never stop communicating about and rethinking their offering. As such, retailers must rework the rhythm of their stores, like by hosting temporary installations and events, without devoting new resources and materials to each staging…
Continue reading “Retail space flexibility while respecting resources”
Previously a sign of significance and space on the street, demonstrating all the brand’s importance and image, window displays have changed a great deal nowadays. A closer look at these window displays chosen by PROMOSTYL.
At a time when luxury brands are increasingly looking to stand out and highlight their identities and know-how, boutiques have seen a rise in staircase design. These real concept stores spanning several floors are concentrated around staircases built from truly unique pieces, like a work of art. A brief overview of the craziest that take you to seventh heaven.
Continue reading “Focus on staircases as the central element in new retail concepts”
At a time when retail giant Barneys has closed its doors and liquidated its stocks, independent fashion brands have decided to take over the New York market en masse. Make way for independent labels ranging from R13 jeans, Sandro and even Rouje, the new concept by Jeanne Damas, all of which have opened up in central Manhattan. Even more interesting, many European brands seem to be taking the plunge and opening boutiques, many of them finding new addresses in the Soho district.
Continue reading “Independent European brands set out to conquer Soho in New York”
The Marseille brand has just opened its new store in Marseille. Much more than a mere address, the space combines cuisine, literature, lifestyle and craftsmanship.
Continue reading “When Sessùn, the fashion brand launches a concept store”
Bricks previously only used for buildings have become a decorative element in interiors, whereas in the 20th century, some of the most famous architects chose this material for their construction, such as Le Corbusier, Frank Lloyd Wright and Louis Khan. Forgotten since, brick is coming back to retail thanks to interior designers and new natural design techniques.
Continue reading “Bringing building bricks back to retail: a trend in every sector”
Bottega Veneta has opened its brand new store in Miami’s Design District, designed by Daniel Lee, the House’s creative director. Blending Miami’s creative dynamism with the more traditional feel of Montebello – where the company has a workshop located in an 18th-century country house – the store plays on contrasts and becomes a highly Instagrammable setting for the Italian brand.
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