Loomia designs a heated jacket for women on the go
A mid-season jacket that can say it’s both heated and elegant? This is the promise made by the Loomia label, which is today launching a coat with astounding technical and style features.
![Loomia](https://promostyl-jp.com/wp-content/uploads/2019/05/Loomia-heated-jacket-2-1024x790.jpg)
![Loomia](https://promostyl-jp.com/wp-content/uploads/2019/05/Loomia-smart-fabric-1.png)
Tired of technical clothing with an unappealing design, Madison Maxey, Loomia’s creator and founder, and her chief product officer, Ezgi Ucar, decided to overturn the dominant paradigm, creating Loomia H1, a jacket specially designed by and for women on the go. And for good reason: standard heated clothing is often developed by men and forgets that women generally tend to be colder than the male sex, in the office and outdoors.
![Loomia](https://promostyl-jp.com/wp-content/uploads/2019/05/59b05fd8609c301d008b46a2-640-579.jpg)
Innovative patented technology
The brand thus created its own patented technology, a flexible electronic system, LEL, which generates heat without a power cord, almost invisibly integrating three heating sections into the back of the jacket. Turning on at the touch of a switch, the jacket has two hours’ battery life and can be recharged with a simple cable connected to your mobile phone. This great technological performance earned it Material Connexion’s seal of material excellence last year.
![Loomia](https://promostyl-jp.com/wp-content/uploads/2019/05/Screen-Shot-2019-04-16-at-14.10.45.png)
![Loomia](https://promostyl-jp.com/wp-content/uploads/2019/05/Lighting_system_1.jpg)
A deluxe design
Over and above the technical characteristics, this jacket’s design instantly catches the eye. Minimalist lines, a fitted cut, and a professional shade: this new women’s wardrobe essential surprisingly combines sophistication and understatement, a far cry from conventional connected clothing. Crafted in a remarkable wool tweed with insulating and antimicrobial properties, the Loomia H1 jacket looks to position itself as a fully-fledged luxury item. Retailing for 550 dollars, all the pre-ordered pieces will be shipped in October 2019.
![Loomia](https://promostyl-jp.com/wp-content/uploads/2019/05/Loomia-heated-jacket-1-1024x790.jpg)
![Loomia](https://promostyl-jp.com/wp-content/uploads/2019/05/59b069e845e23852008b4741-640-480.jpg)