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The future of shopping is in physical stores

Even though the world is hyper-connected, technological progress is in full swing and e-commerce increasingly presents new gadgets to incite consumers to buy, physical points of sale remain the key commercial tool. Even labels that were launched in the digital arena, such as Sézane, are choosing at a certain stage of their growth to open brick-and-mortar stores. Even the giant Amazon is planning to open stores in Europe after testing the concept in the United States.

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Clear Fashion: the mobile app to choose clothes that are kind to people and the environment

What lies behind the clothes that we sometimes buy in a frenzy without really thinking about it? This is the question that the Clear Fashion app attempts to answer, deciphering brands and their production methods at a mere click on your smartphone. Here’s how.

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BEAUTIFUL LIPS FROM HERMÈS

Is the beauty world moving towards ultra-luxury? A few days ago, we were delighted to discover the brand new project from the brand with impeccable French know-how: Hermès is branching out into a new business line – beauty – with a very first collection devoted to beautiful lips.

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“THE PERFECT HAND” Innovation & Design

What makes a good fabric? Designers and experts attempted to answer this delicate question at a unique conference at the latest Première Vision trade fair.

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PROMOSTYL’s report on Stockholm Design Week

The latest edition of Design Week was held in Stockholm from 3 to 9 February 2020. On the programme this year were responsible design, pop-ups in restaurants and former military bases, a recreated artist’s studio, and a dash of feminism and fantasy.

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New and more ecological Generation of Brazilian Bikini

It is almost time to buy yourself a new swimsuit however it is important to keep in mind that traditional fabrics used to create your favorite bikini is also harmful to the environment, and it is quite simple to understand why: plastic.

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THE PARISIAN’S SIGNATURE EYE LOOK BY ROUJE

After beautifully enhancing our lips and making our wardrobes desirable, Rouje – the highly prized Parisian brand started by It-girl Jeanne Damas – is expanding its make-up collection with a collection devoted to eyes.

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What is the future of Leavers lace, an endless source of creativity?

Presented during a conference at Première Vision Paris SS21, legendary Leavers lace, an exceptional blend of art and craftsmanship with centuries-old heritage, has gradually given way to industrial lace that has finally got the upper hand. Unless new textile opportunities offer it an unexpected future.

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These dual-faceted boutiques

The highest number of architectural concepts are tested in Asia. Clients are attempting to better understand the sometimes confusing offering presented to them. The infrastructures put in place are aimed at a luxury clientele always on the hunt for novelty, surprise and innovation. In Japan and China, we have seen two double-faceted boutiques playing on both a Baroque side and an ultra-minimalist side. The question is knowing how to choose your camp.

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The Jacquard by Google fashion innovation

A device that allows you to transform any garment or fashion accessory into a connected object? This is the feat accomplished by Google, which has managed to convince Levi’s and Saint Laurent to incorporate it into one of the pieces in their collections. Here’s how.

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