INTERNATIONAL STYLE AND TREND OFFICE
A real new-technology changing room, Wacoal’s 3D scanner helps us to find the perfect underwear without anyone having to take our measurements, boosting a retail experience lacking in innovation.
Budding designer Estelle Zhu presented a first, highly creative collection, questioning our relationship to our cultural identities, whether contemporary or traditional.
Continuer la lecture de « Estelle Zhu, the winner of IFA Paris’ graduation competition »
As touched upon in our previous beauty articles, the cosmetics world is tending to become increasingly environmentally friendly. Skincare, make-up, but that’s not all… it is now possible to be green down to your fingertips! We have chosen two brands – both French as it happens – that offer a real alternative to traditional polishes (also guaranteeing impeccable hold and offering beautiful colours), something that is still difficult to find on the market.
Continuer la lecture de « GREEN NAILS AND POLISH ARE POSSIBLE »
A new revolution in the realm of recycled fabric! According to the textile manufacturer Birla Cellulose, a subsidiary of the textile group Aditya Birla, it is now possible to create viscose fibres from cotton fabric waste.
Continuer la lecture de « Birla Cellulose, viscose from cotton waste »
Two young fashion majors from the prestigious Moore Fashion Design school had the unhoped-for opportunity to present their collections on 7 September, right in the middle of New York Fashion Week. The winners of the Fashion Week award sponsored by Century 21 Stores, Ashleen Castillo and Destiny Garner were indirectly sponsored by Global Design Feature, an international platform that helps aspiring designers to reveal their work during NYFW as well as in other fashion capitals worldwide. A way of making each of these designers’ dreams a reality.
Hair enjoys an important place in an everyday beauty routine! It is a seductive asset for women, who don’t hesitate to spend time and money looking after their hair in the best possible way! We have chosen two new brands for you that will be able to come alongside you day by day in your hair care routine.
Continuer la lecture de « Beautiful hair: The latest hip brands »
Designated as one of the ambassadors for the Première Vision trade fair’s Smart Creation project, the textile firm Manteco presented its latest innovations in terms of sustainable development.
Continuer la lecture de « Manteco’s sustainable textile innovations »
Paris Fashion Week was held from 23 September to 1 October. Between shows by major luxury houses and those by emerging brands, PROMOSTYL has spotted six designers who stood out during this event, which made a lasting impression once again.
Continuer la lecture de « Paris Fashion Week: Promostyl’s six favourites »
After a series of fashion shows each more fabulous than the last, Paris Fashion Week was also marked by a beauty event this season: the opening of DOVER STREET PARFUMS MARKET at 11 bis rue Elzévir, twenty-five years after launching its first fragrance and fifteen years after the opening of the Dover Street Market fashion store in London. To mark the occasion, we have chosen the emerging new beauty spots for you.
Denims at the cutting edge of trends… and sustainable development textile technologies? This is what Portuguese firm Troficolor is offering when it presented its latest innovations at the most recent Première Vision trade show in Paris.
