The power of nature against odours in cotton textiles: safe, natural and sustainable

A textile additive able to effectively combat nasty odours that sometimes lastingly impregnate our clothes and may even leave a few bacteria behind? This dream has become a reality thanks to the action of the Sanitized Mintactiv additive that – directly incorporated into the cotton fibre – naturally and lastingly controls these undesirable odours. In short, an antimicrobial treatment that owes its impressive effectiveness to its main component: peppermint extract.

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“Seconde Vie”, the 100% ethical collection by Côme

Blood bonds are the strongest, Côme is the undeniable proof. Created in 2014 by brother and sister Clémence and Matthieu Dru, the brand offers up ultra-desirable pieces that are as delicate as they are urban. This summer, Côme launches its first 100% ethical collection, to be snapped up without delay!

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eShakti, the custom-made specialist

Customise your clothes to the point of being able to nearly completely change them? This is the new promise of eShakti, the American women’s ready-to-wear brand known for offering custom sizes and styles.

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The manufacturer of eco-friendly fabrics Spinnova

Co-founded in 2015 by Janne Poranen and Juha Salmela, this young Finnish company seeks to meet the challenges of the textile and forestry industries through the design of innovative textile products.

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Bouguessa: effortless chic made in Dubai

Based at the heart of the United Arab Emirates, Faiza Bouguessa draws openly on traditional Dubaian know-how. Combining Eastern inspirations and Western trends, the young Frenchwoman offers bold and elegant pieces with ultra-refined details. Focus.

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Amazon Fashion launches its first capsule collection

Ready to conquer the ready-to-wear industry, the fashion subsidiary of the digital behemoth is joining forces with important influencers for promising collaborations.

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Chanty, high-technology lace

Drawing its roots in the Frankfurt basin, Chanty has been keeping the skilful art of lingerie alive with passion and innovation since 1957.

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THE NEW CLASSIFICATION OF PROMOSTYL’S “ECO FRIENDLY” TEXTILES

If consuming more efficiently is a major social issue, it is also a distinct competitive advantage for the players of the fashion world. This is nothing new – because fashion is one of the industries that pollutes the most on the planet, textile designers are vigorously getting a grip of environmental themes.

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Bande Noir, Mayte Allende’s singular label

Created by former journalist Mayte Allende, the Bande Noir label offers bold and contemporary pieces that sculpt the figure to perfection. The label invites us to discover a new delicate yet sophisticated facet of minimalism.

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Designing a ready-to-wear collection using the Huawei P30’s artificial intelligence

Always at the cutting edge of technological innovation, the Chinese smartphone manufacturer Huawei has just launched the “Fashion Flair” programme, a new approach to fashion design based on the use of… a mobile phone.

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