INTERNATIONAL STYLE AND TREND OFFICE
Elegant and intelligent, the “secret” Australian brand attracts a clientèle that appreciates high-end clothing and respects sustainable development.
Continue reading “Lee Mathews, the ethical brand of the summer”
Known for his athletic prowess, former world gymnastics champion, Li-Ning, today creates sharp collections, inspired by the sporting wardrobe. Away from the beams and floor mats, he adapts the athleisure trend in an energetic and modern way.
We cannot say it enough, fast-fashion is one of the most harmful causes of pollution on the planet. A statement that researchers and designers are facing up to and creating new innovative, biodegradable and natural textiles, like these two newbies originating from the depths of our oceans, Seaqual and Seacell.
Continue reading “Seaqual and Seacell, new eco-friendly fibres”
Based in Los Angeles, Boyish manufactures its jeans in line with sustainability principles using ecological fabrics that require little water or toxic products. The new chic.
Continue reading “Boyish: the most eco-friendly jeans brand on the market”
What if you changed underwear to obtain a more environmentally friendly wardrobe? This is what the Australian brand Bella Eco is suggesting with the creation of entirely biodegradable underwear.
Continue reading “Bella Eco, the first biodegradable underwear line”
Forget reams of Duchesse satin and organza. Today, luxury houses swear by nothing but sustainable synthetic fabrics. Riding the ethical fashion trend, brands are now prioritising natural or recycled fibres for collections that are both avant-garde and ethical.
Continue reading “Sustainable synthetic fabric: designers’ favourite new material”
Could Spanish fashion be emerging from its shy cocoon to (finally) reveal itself in broad daylight? After Heimat Atlantica, Masscob and Wilhelmina Garcia, it is Gimaquas’ turn to play its cards right.
Marc Jacobs reveals his brand new brand, understatedly named The Marc Jacobs. In collaboration with one of the hippest stylists of her generation, Lotta Volkova, the designer has created affordable pieces with cool attitude as the focus!
Continue reading “The Marc Jacobs: the new brand by Lotta Volkova and Marc Jacobs”
A textile additive able to effectively combat nasty odours that sometimes lastingly impregnate our clothes and may even leave a few bacteria behind? This dream has become a reality thanks to the action of the Sanitized Mintactiv additive that – directly incorporated into the cotton fibre – naturally and lastingly controls these undesirable odours. In short, an antimicrobial treatment that owes its impressive effectiveness to its main component: peppermint extract.
Blood bonds are the strongest, Côme is the undeniable proof. Created in 2014 by brother and sister Clémence and Matthieu Dru, the brand offers up ultra-desirable pieces that are as delicate as they are urban. This summer, Côme launches its first 100% ethical collection, to be snapped up without delay!
Continue reading ““Seconde Vie”, the 100% ethical collection by Côme”
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