Stan Smith: Iconic and Green

April 01st, 2021 – By Promostyl

Stan Smith: Iconic and Green

Adidas  reinvented  as  promised  her  Stan  Smith,  a  classic  of  the  brand  created  in  1964  and became a must have in 70’s. In order to respect the climates issues which are becoming more and more critical, the brand renews its flagship model in a more responsible version, with a rubber sole and a upper in Prime Green, a 100% recycled material.

It is composed of 50% of recycled materials, while keeping its look the same. It is available since the 25th of March in a selection of points of sale and on Adidas website. The brand claimed to have as a project to eliminate by 2024 the  use  of  virgin  polyester  in  their  products,  and  achieve  climate  neutrality  by  2050.  Ambitious projects but on the way to success, to the delight of consumers.