MARKET INTELLIGENCE
To identify strategic growth opportunities and to gain a competitive edge in the market.
MARKET CONTEXT – COMPETITION – CONSUMER GROUPS
MARKET CONTEXT
Analysis of key factors determining the market situation: economic growth, social and demographic evolutions.
COMPETITION
Benchmark to identify the competition, to foresee the new opportunities, to define the strengths, weaknesses and threat of your brand as well as the 4P’s (Product / Price / Promotion / Placement) to better approach the market.
CONSUMER GROUPS
Highlight the existing and emerging consumer groups, their lifestyle, consumption behavior and expectations to better fulfill their demands.
