Ouate Paris, the must-have kids’ skincare brand

The booming natural skincare market is not exclusively dedicated to the women’s sector. For some time now, we have noticed that the number of skincare brands for kids is continuing to grow. Discover one of them – Ouate Paris, the new French skincare brand we love dedicated to children.

The start of the Ouate Paris adventure

Created in February 2018, Ouate Paris was founded by Astrid Mauduit. As well as being mum to four children, Astrid holds a degree in mechanical engineering and spent 25 years in the luxury packaging industry in operational functions, ultimately becoming a board member of a large French family-owned high-end packaging group.

Passionate and determined, she began the Ouate adventure in January 2018. During the development year prior to proudly putting the first products on the market, Astrid was driven by genuine questions concerning children, their skin and their needs.

A presence in France and abroad

The brand quickly established itself in France in selective perfumery and concept stores for children, pharmacies, health and beauty stores, department stores and an e-shop. But that’s not all, as Ouate Paris has an international presence, coming to Shinseage in Seoul last March and making a notable entrance at TMall in China.

Astrid promises us more very good news to come!

A comprehensive range tailored to children

The irresistible product range has already been expanded since the launch with a sun care product by the name of MA BRUME 1 2 3 SOLEIL for this summer, which is already set to become a best-seller. An incredible formula and signature packaging unique to the brand: playful, ergonomic and perfectly suited to independent use by children from the age of 4!

For Ouate Paris is not just a skincare product line for to be used on children, but it has been designed to be used by children themselves. It teaches them good skincare habits from an early age, as from now on it’s not just parents who look after them, but children themselves too!