LA BOUCHE ROUGE: THE TRENDY NEW BRAND
If you don’t already know this new brand that is shaking up the world of cosmetics with its lipsticks, it’s time for you to discover La Bouche Rouge, a revolutionary French lipstick company.
An innovative beauty approach
With La Bouche Rouge, Nicolas Guérin, who earned his stripes at L’Oréal notably for the Giorgio Armani and Lancôme brands, wanted to create a high-end make-up brand that was desirable, environmentally friendly and human in one.
His innovative approach to sustainability in the beauty industry has renewed the codes of traditional lipstick so dear to women.
The brand approaches beauty from an eco-friendly perspective. The products are as ethical as possible, with preservatives replaced by natural antioxidants and formulas free from animal fat, parabens or paraffin.
The lipstick comes in a real case made from vegetable-tanned vegan leather that is reusable and refillable. You’ve got the picture: the company’s aim is to minimise the use of plastic and substances that are harmful to both the body and the environment. The little added extra: the lipsticks can now be customised with the addition of initials – a great gift idea!
Taking advantage of the expectations of luxury clientele – the niche in which the brand is positioned, it offers you the chance to create your own custom-made colour based on a photo, a dress, or quite simply a desire. It’s now your turn to play!