Koché and Rokh: from the LVMH prize to big names at the shows

Both LVMH Prize winners, the labels Koché and Rokh are today among the absolutely unmissable shows. A report on these (highly) anticipated… and celebrated shows.

Koché steps into the ring

It’s just a step from the street to the ring. Used to rather rough-and-ready shows at the outset, Christelle Kocher, winner of the 2015 LVMH prize, presented her new collection this week in the vastness of the AccorHotels Arena stadium.

It marked a giant step for this independent designer, made possible through her collaboration with Nike for the upcoming Women’s Football World Cup, which will be held in France next June. The sportswear enthusiast is an unapologetic football fan, and has designed a series of destructured dresses crafted from recycled jerseys. But that’s not all!

Flamboyant suits, romantic long tunics, vibrant panne velvet tracksuits, trousers with straps at the ankles and grandiloquent feather hats were also on the cards, all featuring a strong and bold colour palette.

The highlight of the show? The final appearance of a giant flag with the inscription “United Hearts”, making this fashion show feel like a great sporting celebration.

Rokh: power dressing in the streetwear era

A few months after receiving the 2018 LVMH prize, Rok Hwang presented a collection mixing prepubescent rebellion, knowing elegance and urban sophistication during this Paris Fashion Week.

A suit with metal hooks and silver eyelets preceded a floral-printed body with a fetishist bent, while a trench coat was worn tied around an astonishing combo teaming a regressive hoodie with bright yellow tights.

Floral prints, equestrian and paisley motifs rubbed shoulders with shades with a minimalist neutrality, creating an undeniably desirable aesthetic duality. The almost deliberately exaggerated extensions on the suit jackets highlighted fantasy looks with captivating cinematographic inspirations.

In short, reinvented power dressing, to which the Rokh label adds a stunningly precise sense of tailoring.