BURBERRY: A MODEL OF POST-COVID RENAISSANCE IN CHINA

While the majority of luxury markets worldwide are slowly recovering from the Covid-19 pandemic, China has effortlessly bounced back, demonstrating its status as the leading market for luxury goods. This is a simple fact that most high-end brands have taken to heart for some time now. Only a few make an extra effort to capitalise on this market’s dynamic and Burberry is following this path.

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