The natural beauty trend

This is a strategic turning point on the beauty market, which is on its way to becoming an increasingly green sector that is closer to nature and more environmentally friendly. Young brands are now following natural principles to break into this highly competitive and ever-changing market. Certain brands who already offered lines with natural ingredients are seeing their hour of glory arrive, while others are emerging and making a name for themselves on this market.

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The Yin jewellery brand combines creativity with a small space

The new Yin jewellery shop located in a vast shopping centre at the heart of Beijing in China is just 10.6 metres long and 3.5 metres wide. Created by the Okamoto Design studio, this immaculate space with a minimalist decor perfectly illustrates the « Breathe » concept – ON AIR Theme in the SS21 Digital Design Study and shows that small spaces can also be a place of artistic expression.

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Méghane Romagnoli, a Fashion Design and Pattern Making student: Our LISAA Favourite

In the town hall of Paris’ 5th arrondissement on place du Panthéon, Méghane Romagnoli presented her first collection for her graduation project at LISAA. Every year, the renowned fashion school organises a fashion show presenting its future graduates’ work. It is a way to get a glimpse of the up-and-coming generation’s work.

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Heike’s monochrome concept store in China

Designed by Shanwei Weng and Jiadie Yuen, the founders of AN Design, the Heike brand’s new monochrome concept store offers an unexpected approach to store design. Blending a design-forward and minimalist aesthetic, the Heike store has also been conceived as an art gallery that hosts exhibitions and events.

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Inside and Out beauty

The cosmetics world has had the wind in its sails for several seasons, becoming a sector undergoing a profound renaissance, closer to nature but also with a wealth of offerings. In fact, in parallel to emerging young brands, a new beauty step has appeared with new habits and new rituals that are becoming part of everyday life.

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