BESPOKE BEAUTY

The cosmetics world is adapting to the rising generation of young consumers, especially millennials, to whom it is important to listen when it comes to their desires for creativity, need for interactivity and way of working.

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THE BENEFITS OF CLAY

Even if it is not a new invention, pink clay has met with growing success over the past few years in the cosmetics industry. Its benefits for the face, body and hair make it a natural and invaluable product.

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BOTIMYST: the new Clean beauty e-shop

“Good for you and the planet” is the slogan of the new French retailer specialising in “worry-free” beauty products. Freshly launched in November 2019, Botimyst was founded by Carole Ballerini, drawing on her experience garnered (in chemistry and marketing) in the beauty world.

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Brows: the new beauty trend

After eyes, lips and nails, it is time to take care of your brows. While they may seem obsolete, they are nonetheless indispensable to the harmony of our face. We take a closer look at the new aesthetic innovations to groom our eyebrow arches.

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