INTERNATIONAL STYLE AND TREND OFFICE
Presented in Theme III “Gentle Mountain Bike” of our Autumn/Winter 21-22 Sports book, Tintex x ColorZen fabrics highlight an innovative new eco-friendly dyeing process that reconciles bright colours and the environment.
A marketing pitch that has now become a must, today sustainability is the watchword of luxury brands in search of new credibility. Faced with ever-more demanding buyers when it comes to respect for the environment, luxury groups and houses are rethinking their position with a series of concrete measures affecting, among other things, the materials used in their clothing and accessories collections.
Continue reading “When fashion reconciles luxury and the environment”
In the vicious cosmetics spiral, the male beauty world known as “grooming” is also emerging. Taking care of yourself no longer only concerns women; men are increasingly open to brands and new products when it comes to beauty.
While pink is the most sought-after colour on Instagram and social media, over the past few years we have seen a host of shops, museums, restaurants and other coffee shops entirely in pink adopt the bubble gum shade in every possible style and variation. Is it still possible to create new all-pink retail concepts nowadays?
It’s only a “bye for now”. Or almost. At the age of 67, the fashion designer Jean-Paul Gaultier presented his last haute couture show at the most recent Paris Fashion Week. It was an opportunity for the bad boy of French fashion to celebrate 50 years of fabulous creations with his indomitable party spirit.
Continue reading “50 years of fashion through the eyes of Jean-Paul Gaultier”
The booming natural beauty market is not only dedicated to the women’s sector. We have known for several years that men are increasingly concerned, but – as surprising as it may seem – we have also noted, as the latest Playtime trade fair comes to a close, that the number of children’s beauty brands continues to grow.
Continue reading “The emergence of beauty products in the children's sector”
The site for buying and selling second-hand clothing is offering a simple and effective tool to better assess our wardrobe’s carbon footprint. Here’s how.
Continue reading “ThredUp, the ecological footprint calculator for your clothes”
Men’s Fashion Week has just come to a close and our key takeaway is the following: the men’s wardrobe will be playful with an imaginative note. A pronounced touch of humour marked the men’s designers, who approached the season with narrative motifs, lots of pets and colour teamed with shine.
Thanks to technological advances and the search for tailor-made products, preparing the right daily dose of your face care is now just as easy as making yourself a cup of coffee.
“Good for you and the planet” is the slogan of the new French retailer specialized in “worry-free” beauty products. Freshly launched in November 2019, Botimyst was founded by Carole Ballerini, drawing on her experience garnered (in chemistry and marketing) in the beauty world.
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