INTERNATIONAL STYLE AND TREND OFFICE
In Valencia, Spain, Masquespacio creative consultancy has unveiled a brand new concept store for the famous publisher of educational books, Rubio. In a fun, futuristic style evoked by the “Quirky Wonderland” concept – the LOUD theme of the SS21 Design Digital Study, the store offers the opportunity for young and old alike to discover books in a new way, thanks to new technologies.
The Chinese design studio KCA has created a brand new bakery concept in Shanghai where the customer can buy their bread at the same time as learning how to cook in a graphic, colourful and highly Instagrammable decor. This project falls within a general trend for innovation in China, which is looking to become an opinion leader in the design sector.
Alexis Christodoulou is a self-taught artist living in South Africa, who creates imaginary architectural spaces using 3D software, which he then posts on his successful Instagram account @teaaalexis. Fascinated by the world of video games and 3D graphics, this former advertising copywriter lamented these images’ lack of aesthetics. His work creates a subtle blend between digital art and his phantasmagorical obsessions.
Continuer la lecture de « Between dream and reality: Alexis Christodoulou’s 3D architecture »
It’s far from Virgil Abloh’s first collaboration. After Nike, Supreme, Ikea and many others, Virgil Abloh, the star designer of the moment and Louis Vuitton’s new artistic director, has joined forces with the iconic furniture designer and manufacturer Vitra. Together they are presenting the Twentythirtyfive installation reflecting Virgil Abloh’s thinking in Zaha Hadid’s fire station at the Vitra Campus in Weil am Rhein.
Continuer la lecture de « Virgil Abloh revisits Vitra’s classics »
The Dongqi Architects studio has just finished renovating the ANZHI concept store located in M50, Shanghai’s famous art district. In a dark and hypnotic décor, the creative teams have displayed Buddhist shrines and given free rein to the artist Lin Wanshan to unveil an interactive art installation there, simply entitled « Space ».
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The sneakers brand Subtype has just unveiled a new store right at the heart of Melbourne, Australia. To create an original and modern environment that best reflects the brand’s street style, the designers from Noise Noise studio have devised a space that mixes materials, blending industrial and futuristic influences to create a highly Instagrammable décor, which echoes the « 0 Gravity » concept – ON AIR Theme from the new SS21 Digital Design Study.
Continuer la lecture de « A futuristic industrial design for the new Subtype store »
The famous coffee brand % ARABICA has just unveiled a new café in Kuwait, designed by the Japanese design studio Nendo. Inspired by streamlined Japanese design, Nendo has come up with an immaculate space in the form of a staircase that encourages exchange and interaction, as mentioned in the “Breathe” concept – ON AIR theme from the new SS21 Digital Design Study.
Continuer la lecture de « A friendly, streamlined interior for the new % ARABICA café »
For the 54th Casa Decor, which is held every year in Madrid, some sixty artists were invited to design a space to display all the riches of their creative world. Patricia Bustos presented « Wonder galaxy », which especially stood out for its highly Instagrammable décor, on the borderline between a fanciful childlike dream and a futuristic world.
Hyères is better known for its fashion and photo festival bringing together the most high-profile professionals of the day, rather than the Design Parade celebrating architecture and design. In addition to exhibitions showcasing contemporary design, each year the festival invites an architect to redesign the Villa Noailles shop. For 2019, it is Pierre Yovanovitch, the former chair of the festival jury, who has designed a highly colourful space inspired by Robert Mallet-Stevens’ work and the Villa Noailles’ architecture.
Continuer la lecture de « Pierre Yovanovitch’s colourful shop for the Villa Noailles »
Could we dream of a better showcase than Singapore’s freshly redesigned Jewel Changi airport to host the sports equipment brand Durasafe? Created by the Ministry of Design studio, the boutique by the name of « Durasport » echoes key point no. 4 « Futuristic Metallics » – ON AIR Theme in our new SS21 Digital Design Study and offers a highly immersive futuristic decor primarily crafted in stainless steel for top-level athletes and extreme sports enthusiasts.
Futuristic decors allow designers to demonstrate great creativity and offer avant-garde, entirely out-of-the-ordinary spaces. Ministry of Design chose stainless steel as the primary material for the Durasafe store.
Whether for the shopfront, wall panels or display units, each steel element is reminiscent of the decor of a laboratory in which the state-of-the-art sports equipment sold in the store could have been designed. This design in shades of silver may evoke certain cosmic or technological worlds. It is highlighted by LED neons, mirrors and screens that plunge the visitor into a space straight out of another century.
Over and above its avant-garde aesthetic, the « Durasport » store offers totally innovative and unprecedented services that allow customers to test the different sports equipment or clothing before they buy.
We therefore find an indoor climbing wall with a rotating surface, a ski simulator, latest-generation mirrors that allow you to try on clothing virtually and a swim bench to test wetsuits’ comfort and elasticity. Durasafe is adopting a three-step strategy – « excite, immerse and convince » – when it comes to customer experience, in the hope of becoming a benchmark in the retail world.
