INTERNATIONAL STYLE AND TREND OFFICE
The LVMH prize is an award that has been thrilling the fashion world every year since 2014. On 27 and 28 February, the pre-selected designers went head to head, presenting their designs to the International Committee of 68 experts.
Extremely popular as part of a clean and healthy lifestyle, nutricosmetics (initiated by the AIMESKINCARE brand) appear to be increasingly establishing themselves as a self-evident part of Europeans’ everyday lives. Moreover, in this complex global period, boosting your immunity, refocusing on your inner world and taking care of yourself seem of primary importance.
A packed week of presentations and shows of all kinds, Paris Fashion Week emerged as an intense and prolific occasion. Socially-engaged shows, sustainable creativity and a celebration of heritage: we review these memorable fashion moments.
“The Promostyl recap of the highlights from PFW Autumn/Winter 20-21” の続きを読む
Through our extensive research into Beauty trends, we have noted the appearance of new treatments and new gymnastics concentrated on the face. Focus on the HydraFacial treatment.
At the latest Milan Fashion Week, the Italian house announced the arrival of the Belgian designer Raf Simons alongside its founder, Miuccia Prada. An event.
“Raf Simons joins Miuccia Prada at the head of Prada” の続きを読む
French women’s favourite brand, known for its green nail polishes, is adding another string to its bow with the release of its very first lipstick with an almost perfect composition: vegan, boosted with super fruits, eco-friendly and refillable, corresponding perfectly to the current beauty trend.
What lies behind the clothes that we sometimes buy in a frenzy without really thinking about it? This is the question that the Clear Fashion app attempts to answer, deciphering brands and their production methods at a mere click on your smartphone. Here’s how.
“Clear Fashion: the mobile app to choose clothes that are kind to people and the environment” の続きを読む
Is the beauty world moving towards ultra-luxury? A few days ago, we were delighted to discover the brand new project from the brand with impeccable French know-how: Hermès is branching out into a new business line – beauty – with a very first collection devoted to beautiful lips.
It is almost time to buy yourself a new swimsuit however it is important to keep in mind that traditional fabrics used to create your favorite bikini is also harmful to the environment, and it is quite simple to understand why: plastic.
“New and more ecological Generation of Brazilian Bikini” の続きを読む
After beautifully enhancing our lips and making our wardrobes desirable, Rouje – the highly prized Parisian brand started by It-girl Jeanne Damas – is expanding its make-up collection with a collection devoted to eyes.
