The Jacquard by Google fashion innovation

A device that allows you to transform any garment or fashion accessory into a connected object? This is the feat accomplished by Google, which has managed to convince Levi’s and Saint Laurent to incorporate it into one of the pieces in their collections. Here’s how.

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Promostyl’s ten favourite looks from Haute Couture SS20 Fashion Week

A celebration of the know-how of the top luxury houses’ couture ateliers, the most recent haute couture Fashion Week showed, once again, what French fashion knows best. Precious fabrics, meticulous embroidery, fabulous silhouettes: in the space of a few minutes, the shows revealed a huge amount of effort, combining an acute sense of detail with hundreds of hours of work. The proof times ten.

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ColorZen, an ecological dyeing process

Presented in Theme III “Gentle Mountain Bike” of our Autumn/Winter 21-22 Sports book, Tintex x ColorZen fabrics highlight an innovative new eco-friendly dyeing process that reconciles bright colours and the environment.

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When fashion reconciles luxury and the environment

A marketing pitch that has now become a must, today sustainability is the watchword of luxury brands in search of new credibility. Faced with ever-more demanding buyers when it comes to respect for the environment, luxury groups and houses are rethinking their position with a series of concrete measures affecting, among other things, the materials used in their clothing and accessories collections.

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BEAUTY FOR MEN

In the vicious cosmetics spiral, the male beauty world known as “grooming” is also emerging. Taking care of yourself no longer only concerns women; men are increasingly open to brands and new products when it comes to beauty.

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Is pink still in the picture for retail?

While pink is the most sought-after colour on Instagram and social media, over the past few years we have seen a host of shops, museums, restaurants and other coffee shops entirely in pink adopt the bubble gum shade in every possible style and variation. Is it still possible to create new all-pink retail concepts nowadays?

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50 years of fashion through the eyes of Jean-Paul Gaultier

It’s only a “bye for now”. Or almost. At the age of 67, the fashion designer Jean-Paul Gaultier presented his last haute couture show at the most recent Paris Fashion Week. It was an opportunity for the bad boy of French fashion to celebrate 50 years of fabulous creations with his indomitable party spirit.

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