BESPOKE BEAUTY

The cosmetics world is adapting to the rising generation of young consumers, especially millennials, to whom it is important to listen when it comes to their desires for creativity, need for interactivity and way of working.

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Nail parties for the holiday season

Decorated, glittery, vibrant… These days, our looks extend as far as our fingernails! Strongly influenced by the United States, nail art is becoming increasingly popular among European beauty habits.

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THE BENEFITS OF CLAY

Even if it is not a new invention, pink clay has met with growing success over the past few years in the cosmetics industry. Its benefits for the face, body and hair make it a natural and invaluable product.

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BOTIMYST: the new Clean beauty e-shop

“Good for you and the planet” is the slogan of the new French retailer specialising in “worry-free” beauty products. Freshly launched in November 2019, Botimyst was founded by Carole Ballerini, drawing on her experience garnered (in chemistry and marketing) in the beauty world.

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Brows: the new beauty trend

After eyes, lips and nails, it is time to take care of your brows. While they may seem obsolete, they are nonetheless indispensable to the harmony of our face. We take a closer look at the new aesthetic innovations to groom our eyebrow arches.

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Plaxtil: when textiles become eco-friendly plastics

The textile industry is the second most polluting in the world. On the basis of this alarming assessment, two manufacturers from Châtelleraudais have developed a revolutionary process for turning used textiles into “Plaxtil”, a composite material that can replace plastic.

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Sézane's dazzling success

It’s hard not to have heard of Sézane, the fashion label born online in 2013 that has shaken up the French retail market in the space of a few years thanks to thousands of loyal customers. A dazzling success that the brand owes to its founder, Morgane Sézalory, whose creativity and art of presentation have enabled her to create a new empire.

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