INTERNATIONAL STYLE AND TREND OFFICE
Light, comfortable, safe and high-performance: this is how the firm Feinjersey presents its new innovation, a fabric that is completely impervious to flames.
Continue reading “Feinjersey invents an entirely flame-resistant knit”
For the 54th Casa Decor, which is held every year in Madrid, some sixty artists were invited to design a space to display all the riches of their creative world. Patricia Bustos presented “Wonder galaxy”, which especially stood out for its highly Instagrammable décor, on the borderline between a fanciful childlike dream and a futuristic world.
Known for her blog “Amlul”, ex-model and DJ Gala Gonzalez is now launching her ready-to-wear brand. The Spanish influencer reveals a first collection with an effortlessly chic style, imbued with a cool Iberian vibe. Focus.
A benchmark label on the menswear scene since 2005, Hope stands out from its peers with its high-end basics with a genderless desirability. Here’s the story.
What if our entire wardrobe were produced by a 3D printer? This is the bold challenge taken up by American designer Julia Daviy, who intends to revolutionise how clothing is designed by using this technology. Here’s how.
Continue reading “Julia Daviy presents a 3D-printed ready-to-wear collection”
Hyères is better known for its fashion and photo festival bringing together the most high-profile professionals of the day, rather than the Design Parade celebrating architecture and design. In addition to exhibitions showcasing contemporary design, each year the festival invites an architect to redesign the Villa Noailles shop. For 2019, it is Pierre Yovanovitch, the former chair of the festival jury, who has designed a highly colourful space inspired by Robert Mallet-Stevens’ work and the Villa Noailles’ architecture.
Continue reading “Pierre Yovanovitch’s colourful shop for the Villa Noailles”
Over a year after the death of Azzedine Alaïa, his couture house is paying tribute to him with the revival of one of his boldest collaborations with the legendary sculptor César.
Continue reading “Maison Alaïa x Fondation César: an art-influenced capsule collection”
Created in 2017, the With Jéan label offers romantic pieces, mixing Parisian chic with casual style inherited from its Australian roots. Fashionistas’ favourite new brand, With Jéan designs delicate pieces that are already iconic!
Using digital tools to preserve heritage, the Google Arts & Culture Institute highlights one of ElektroCouture’s key designs: a dress combining haute couture and new technologies, inspired by an unfulfilled dream of the actress Marlene Dietrich.
Continue reading “ElektroCouture creates a glow-in-the-dark dress”
Could we dream of a better showcase than Singapore’s freshly redesigned Jewel Changi airport to host the sports equipment brand Durasafe? Created by the Ministry of Design studio, the boutique by the name of “Durasport” echoes key point no. 4 “Futuristic Metallics” – ON AIR Theme in our new SS21 Digital Design Study and offers a highly immersive futuristic decor primarily crafted in stainless steel for top-level athletes and extreme sports enthusiasts.
Futuristic decors allow designers to demonstrate great creativity and offer avant-garde, entirely out-of-the-ordinary spaces. Ministry of Design chose stainless steel as the primary material for the Durasafe store.
Whether for the shopfront, wall panels or display units, each steel element is reminiscent of the decor of a laboratory in which the state-of-the-art sports equipment sold in the store could have been designed. This design in shades of silver may evoke certain cosmic or technological worlds. It is highlighted by LED neons, mirrors and screens that plunge the visitor into a space straight out of another century.
Over and above its avant-garde aesthetic, the “Durasport” store offers totally innovative and unprecedented services that allow customers to test the different sports equipment or clothing before they buy.
We therefore find an indoor climbing wall with a rotating surface, a ski simulator, latest-generation mirrors that allow you to try on clothing virtually and a swim bench to test wetsuits’ comfort and elasticity. Durasafe is adopting a three-step strategy – “excite, immerse and convince” – when it comes to customer experience, in the hope of becoming a benchmark in the retail world.
