FOCUS ON BOTTEGA VENETA’S NEW IMAGE

Daniel Lee has been delighting and surprising the fashion sphere with Bottega Veneta’s new image for just over a year now. Appointed creative director following on from Tomas Maier after 17 years, Daniel Lee has met the challenge with flying colours, successfully reviving the house.

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Simple routines or daily care

For some time now, a routine approach has established itself in new beauty care. Brands no longer sell a single product but a routine, allowing them to become a firm fixture in consumers’ everyday lives and bathrooms with several products at once.

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Window displays take a new turn

Previously a sign of significance and space on the street, demonstrating all the brand’s importance and image, window displays have changed a great deal nowadays. A closer look at these window displays chosen by PROMOSTYL.

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BESPOKE BEAUTY

The cosmetics world is adapting to the rising generation of young consumers, especially millennials, to whom it is important to listen when it comes to their desires for creativity, need for interactivity and way of working.

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Focus on staircases as the central element in new retail concepts

At a time when luxury brands are increasingly looking to stand out and highlight their identities and know-how, boutiques have seen a rise in staircase design. These real concept stores spanning several floors are concentrated around staircases built from truly unique pieces, like a work of art. A brief overview of the craziest that take you to seventh heaven.

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Nail parties for the holiday season

Decorated, glittery, vibrant… These days, our looks extend as far as our fingernails! Strongly influenced by the United States, nail art is becoming increasingly popular among European beauty habits.

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