INTERNATIONAL STYLE AND TREND OFFICE
Inspired more than ever by the virtual world, fashion designers are now trying out new digital experiences, fusing reality and computer-generated images. We remember the collaborations of Dior with the avatar Noonoouri and Louis Vuitton with Final Fantasy figures. Fashion is now appropriating a new world of endless possibilities.
Continue reading “When fashion and the virtual world become one”
After fashion, it’s beauty’s turn to enter the promising world of augmented reality. The major brands are outdoing each other when it comes to imaginative ways to become an integral part of their customers’ digital habits.
Continue reading “When the beauty world goes into digital mode”
Leader on the retro-reflective material market, the firm JRC-Reflex has launched a new reflective fabric, White Metal, a material capable of reflecting absorbed light that comes in a range of attractive two-tone variations.
Continue reading “JRC-Reflex’s new White Metal reflective fabric”
Selling second-hand items is not only economical but also champions eco-friendly values. Rented, resold, recycled or transformed… clothes are being given a new lease of life, limiting the waste problem raging on a global scale.
Continue reading “Selling second-hand items: a new fashion phenomenon”
Beauty product fans won’t have been able to miss the growing craze for serums. Many brands now offer serums targeted at consumers’ different skin types as well as according to the time of day. Daytime serum, night-time serum, anti-blemish serum, etc. A closer look at this new trend.
A real new-technology changing room, Wacoal’s 3D scanner helps us to find the perfect underwear without anyone having to take our measurements, boosting a retail experience lacking in innovation.
Continue reading “Wacoal has invented a 3D scanner capable of taking our measurements in store”
Budding designer Estelle Zhu presented a first, highly creative collection, questioning our relationship to our cultural identities, whether contemporary or traditional.
Continue reading “Estelle Zhu, the winner of IFA Paris’ graduation competition”
As touched upon in our previous beauty articles, the cosmetics world is tending to become increasingly environmentally friendly. Skincare, make-up, but that’s not all… it is now possible to be green down to your fingertips! We have chosen two brands – both French as it happens – that offer a real alternative to traditional polishes (also guaranteeing impeccable hold and offering beautiful colours), something that is still difficult to find on the market.
A new revolution in the realm of recycled fabric! According to the textile manufacturer Birla Cellulose, a subsidiary of the textile group Aditya Birla, it is now possible to create viscose fibres from cotton fabric waste.
Continue reading “Birla Cellulose, viscose from cotton waste”
Two young fashion majors from the prestigious Moore Fashion Design school had the unhoped-for opportunity to present their collections on 7 September, right in the middle of New York Fashion Week. The winners of the Fashion Week award sponsored by Century 21 Stores, Ashleen Castillo and Destiny Garner were indirectly sponsored by Global Design Feature, an international platform that helps aspiring designers to reveal their work during NYFW as well as in other fashion capitals worldwide. A way of making each of these designers’ dreams a reality.
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