Bottega Veneta pop-up store by Random Studio
Bottega Veneta pop-up store by Random Studio
Random Studio devised a spatial listening experience inspired by the neighbouring Hyundai Card Music Library.
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An increasing number of fashion brands are choosing to ditch overt marketing ploys and instead draw in consumers by offering sensory-driven experiences, the pop-up being an effective vehicle to do so.
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The brand pop-up runs in parallel to the product display in the Bottega Veneta store next door. Silvery mirrored surfaces and inflatables, produced by Warms Korea, play their sensory-evoking role there, too, inviting visitors to see and feel the vibrant garments and accessories merchandized carefully atop and around them.
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