Cordura® design and sustainable

Cordura® design and sustainable

Since 1967, Cordura® innovated by working with NYLON (Ny) fibers, this fabric is recognized for its optimal resistance to wear and abrasion.

With an abrasion resistance 3 times greater than classic nylon and 20 times greater than that of cotton, Cordura® is widely used for extreme sports, luggage and becomes the army supplier.

In perpetual renewal, Cordura® now combines lightness and resistance by adding decorative prints and dynamic patterns.

Cordura® is also innovating by launching a sustainable line “Ecomade fabric” incorporating recycled polyester and free water yarns with a production using alternative energy.

Bottega Veneta pop-up store by Random Studio

Bottega Veneta pop-up store by Random Studio

Random Studio devised a spatial listening experience inspired by the neighbouring Hyundai Card Music Library.

An increasing number of fashion brands are choosing to ditch overt marketing ploys and instead draw in consumers by offering sensory-driven experiences, the pop-up being an effective vehicle to do so.

The brand pop-up runs in parallel to the product display in the Bottega Veneta store next door. Silvery mirrored surfaces and inflatables, produced by Warms Korea, play their sensory-evoking role there, too, inviting visitors to see and feel the vibrant garments and accessories merchandized carefully atop and around them.