INTERNATIONAL STYLE AND TREND OFFICE
Summer has well and truly arrived and the beauty world is buzzing. It’s the time of year when we are out in the sun more than usual. Brands are increasingly vigilant about informing consumers about the importance of protecting their skin.
Continuer la lecture de « THE SUMMER’S BEAUTY ESSENTIALS »
The Shiseido skincare brand’s first flagship store, FUTURE SOLUTION LX has just opened in Ginza in Tokyo. Under the theme of “turning the mystery of nature into beauty”.
Continuer la lecture de « The beauty of the future at Shiseido »
While men’s fashion week exceptionally took place behind closed digital doors, a handful of Asian designers successfully stood out from the rest with attractive style suggestions.
Continuer la lecture de « Asia given pride of place during Paris Fashion Week Online »
An ongoing problem, modelling woven and knitted fabrics today still remains a complex challenge that requires sophisticated computer simulation. The issue at stake? Demonstrating how a fabric drapes or moves when worn or the stiffness and stretch of the individual yarn.
Continuer la lecture de « A new method for simulating models of yarns and fabrics »
The Parisian fashion temple has taken advantage of the lockdown to give itself a makeover… The Promostyl team set off to discover this new space called the “Atelier Maquillage” on the first floor of Le Bon Marché.
Continuer la lecture de « THE ATELIER MAQUILLAGE AT LE BON MARCHÉ »
When we talk about beauty, we generally expect concepts in soft tones and cosy atmospheres. The beauty scene has changed lately and now counts much rawer spas and beauty spaces. At the four corners of the globe, raw materials are making an appearance in the beauty world and creating extraordinary and surprising settings.
Continuer la lecture de « SPA ARCHITECTURE AND DESIGN AROUND THE WORLD »
As Paris closes its first 100% digital haute couture Fashion Week, we take a look at what fashion has in store for us in this “new world”.
Continuer la lecture de « Digital fashion and virtual shows: an overview of the new pace of fashion »
In line with the trend for recycled and eco-friendly materials presented in our Sport SS22 and Kids SS22 Books, particularly our article on this blog dedicated to Seaqual, the extraordinary fabric created using waste recovered from the sea, we are now turning our attention to three shoe brands made in France, whose materials give pride of place to upcycling and environmental protection.
Continuer la lecture de « Our selection of shoes made in France from recycled, eco-friendly materials »
This summer, we’re getting away from it all via beauty… We have a strong desire for natural make-up and a bronzed complexion, even more so post-Covid.
The beauty world is continuing its upward move towards being green and eco-friendly, but for summer 2020 this nude aspect is nonetheless set off with a few eccentricities.
Continuer la lecture de « Our selection of beauty trends for summer 2020 »
Whereas the world is gradually recovering from Covid-19, major retail names are opening new stores around the world. These include Louis Vuitton, which is setting up shop in Rotterdam in Europe, Chanel in Calgary, Kenzo in New York, along with Uniqlo, which is revamping its flagship store in Tokyo. Here’s a quick overview of their new strategies and worlds.
Continuer la lecture de « The return of major brand openings worldwide »
