INTERNATIONAL STYLE AND TREND OFFICE
At a time when natural beauty is all the rage, we’ve made a discovery at the other end of the globe that has won us over: Madame Botanic, a brand founded in Australia but by a French woman, Sarah Signor.
Continue reading “Discovering natural beauty with Madame Botanic”
Across different borders, IKEA is constantly testing where and how people wish to buy for an endless supply of homeware products. Last year, the brand opened a series of small stores in New York, Paris and soon London that function more as showrooms where you come to look at the displays, walk around and think. At the same time, IKEA is designing urban stores on a larger scale where the concept is a hybrid between a small showroom urban store and a large shopping area where you come to get your products.
Continue reading “IKEA’s new business model at the heart of cities”
Because there will be better days ahead although we are currently in lockdown, we are beginning to look at this summer’s collections! When you think of summer, you think of swimwear. The Promostyl team has therefore prepared its favourite little selection of swimwear just for you, to wear whether you’re at the beach or in your garden.
At the most recent Kingpins 24 trade fair, presented virtually on 22 and 23 April due to the Coronavirus pandemic, The LYCRA Company revealed its latest eco-friendly innovations in terms of stretch fibres and performance.
For 22 years, Icicle has been a slow fashion institution, dressing all the Asian stars. Born in Shanghai, the label has long chosen to work with environmentally friendly materials in a respectful way. The brand has just acquired the fashion house Carven and at the same time opened its latest store in Paris at the heart of avenue George V.
Continue reading “ICICLE CONCEPT STORE, LE GEANT DE LA SLOW FASHION”
The year of 2020 has started somewhat in a very different way for most of the world’s population, and as we face a quarantine that seems to be endless one thing is certain: fashion will change. It is interesting to notice that even though people will want to spend more time outside once it is all “over”, the comfort they have experienced at home will probably be the main feature while looking for the next trendy item to buy. Coincidentally, an item seen during fashion shows last season suits pretty well this new fashion era: stockings.
From synthetic leathers made from fruit and vegetable peels to recycled nylon and waste from fishing nets, our rubbish has never been so trendy. Here’s a review of new sustainable fabrics that will soon be seen in our wardrobes.
Continue reading “New organic fabrics coming soon to our wardrobes”
The fashion industry is committed to always present desirable designs, and it does so by displaying the latest collections during fashion shows all over the world. It is an endless cycle of showcasing clothes and accessories that will be in stores in a matter of months, which will be eventually adopted by a great percentage of consumers. Thus it implies that fashion workers – specially trend forecasters – are always looking at the future and trying to find what the rest of us will want to wear next season. However, there are times that in order to figure out what customers will want, one must look to the past.
Continue reading “Nostalgic Fashion inspired by the 18th century”
During this lockdown period, we have had the chance to “Insta” meet wonderful people such as Marion Weber, the creator of the French plant oil brand Oden.
Continue reading “Oden’s plant oils: reconnecting with nature”
A fabric manufacturer for both interior design and ready-to-wear, since 1976 Tex Athenea has established itself as an expert in printed textiles, whether produced traditionally or digitally.
Continue reading “Tex Athenea, the digital printing specialist”
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