INTERNATIONAL STYLE AND TREND OFFICE
The booming natural skincare market is not exclusively dedicated to the women’s sector. For some time now, we have noticed that the number of skincare brands for kids is continuing to grow. Discover one of them – Ouate Paris, the new French skincare brand we love dedicated to children.
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Since April 2019, we have been diligently following the Do Nothing Club, the slow movement to learn how to slow down on a daily basis, started by two young entrepreneurs Marion Galtier and Bénédicte Hallion.
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Reducing the environmental impact of its production? This is what motivated the firm IBQ Fabrics to form an unprecedented partnership with Seaqual, an eco-friendly initiative determined to put an end to plastic pollution in our oceans.
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At a time when natural beauty is all the rage, we’ve made a discovery at the other end of the globe that has won us over: Madame Botanic, a brand founded in Australia but by a French woman, Sarah Signor.
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Because there will be better days ahead although we are currently in lockdown, we are beginning to look at this summer’s collections! When you think of summer, you think of swimwear. The Promostyl team has therefore prepared its favourite little selection of swimwear just for you, to wear whether you’re at the beach or in your garden.
Continuer la lecture de « Our 2020 summer swimwear wishlist »
The year of 2020 has started somewhat in a very different way for most of the world’s population, and as we face a quarantine that seems to be endless one thing is certain: fashion will change. It is interesting to notice that even though people will want to spend more time outside once it is all « over », the comfort they have experienced at home will probably be the main feature while looking for the next trendy item to buy. Coincidentally, an item seen during fashion shows last season suits pretty well this new fashion era: stockings.
The fashion industry is committed to always present desirable designs, and it does so by displaying the latest collections during fashion shows all over the world. It is an endless cycle of showcasing clothes and accessories that will be in stores in a matter of months, which will be eventually adopted by a great percentage of consumers. Thus it implies that fashion workers – specially trend forecasters – are always looking at the future and trying to find what the rest of us will want to wear next season. However, there are times that in order to figure out what customers will want, one must look to the past.
Continuer la lecture de « Nostalgic Fashion inspired by the 18th century »
During this lockdown period, we have had the chance to « Insta” meet wonderful people such as Marion Weber, the creator of the French plant oil brand Oden.
Continuer la lecture de « Oden’s plant oils: reconnecting with nature »
Since last March, the whole world has been contending with the dramatic event represented by COVID-19. Among lockdowns and many activities that have come to a standstill, every sector is affected by this worldwide strange time.
Continuer la lecture de « THE FASHION WORLD IN THE FACE OF THE VIRUS »
Initiated by the famous Japanese benchmark brand Shu Uemura 50 years ago now, with its Ultime8 cleansing oil, it would seem that skincare oils are creating a new place for themselves in French women’s bathrooms.
