Archives des BLOG - 9ページ目 (34ページ中)

THE SUMMER’S BEAUTY ESSENTIALS

Summer has well and truly arrived and the beauty world is buzzing. It’s the time of year when we are out in the sun more than usual. Brands are increasingly vigilant about informing consumers about the importance of protecting their skin.

The beauty of the future at Shiseido

The Shiseido skincare brand’s first flagship store, FUTURE SOLUTION LX has just opened in Ginza in Tokyo. Under the theme of “turning the mystery of nature into beauty”.

Asia given pride of place during Paris Fashion Week Online

While men’s fashion week exceptionally took place behind closed digital doors, a handful of Asian designers successfully stood out from the rest with attractive style suggestions.

A new method for simulating models of yarns and fabrics

An ongoing problem, modelling woven and knitted fabrics today still remains a complex challenge that requires sophisticated computer simulation. The issue at stake? Demonstrating how a fabric drapes or moves when worn or the stiffness and stretch of the individual yarn.

THE ATELIER MAQUILLAGE AT LE BON MARCHÉ

The Parisian fashion temple has taken advantage of the lockdown to give itself a makeover… The Promostyl team set off to discover this new space called the “Atelier Maquillage” on the first floor of Le Bon Marché.

SPA ARCHITECTURE AND DESIGN AROUND THE WORLD

When we talk about beauty, we generally expect concepts in soft tones and cosy atmospheres. The beauty scene has changed lately and now counts much rawer spas and beauty spaces. At the four corners of the globe, raw materials are making an appearance in the beauty world and creating extraordinary and surprising settings.

Digital fashion and virtual shows: an overview of the new pace of fashion

As Paris closes its first 100% digital haute couture Fashion Week, we take a look at what fashion has in store for us in this “new world”.

Our selection of shoes made in France from recycled, eco-friendly materials

In line with the trend for recycled and eco-friendly materials presented in our Sport SS22 and Kids SS22 Books, particularly our article on this blog dedicated to Seaqual, the extraordinary fabric created using waste recovered from the sea, we are now turning our attention to three shoe brands made in France, whose materials give pride of place to upcycling and environmental protection.

Our selection of beauty trends for summer 2020

This summer, we’re getting away from it all via beauty… We have a strong desire for natural make-up and a bronzed complexion, even more so post-Covid.

The beauty world is continuing its upward move towards being green and eco-friendly, but for summer 2020 this nude aspect is nonetheless set off with a few eccentricities.

The return of major brand openings worldwide

Whereas the world is gradually recovering from Covid-19, major retail names are opening new stores around the world. These include Louis Vuitton, which is setting up shop in Rotterdam in Europe, Chanel in Calgary, Kenzo in New York, along with Uniqlo, which is revamping its flagship store in Tokyo. Here’s a quick overview of their new strategies and worlds.