INTERNATIONAL STYLE AND TREND OFFICE
A packed week of presentations and shows of all kinds, Paris Fashion Week emerged as an intense and prolific occasion. Socially-engaged shows, sustainable creativity and a celebration of heritage: we review these memorable fashion moments.
“The Promostyl recap of the highlights from PFW Autumn/Winter 20-21” の続きを読む
Through our extensive research into Beauty trends, we have noted the appearance of new treatments and new gymnastics concentrated on the face. Focus on the HydraFacial treatment.
At the latest Première Vision trade fair in Paris, Eastman – the manufacturer of cellulose filament yarn from sustainable resources – announced the arrival of the new version of its iconic fibre Naia. Here’s the story.
Studio 10 has designed this store spanning 120 square metres like an interplay of mirrors and reflections. Through the use and layering of reflective, translucent and transparent materials, combined with the Kvadrat green velvet curtain by Raf Simons and calibrated artificial lighting, the studio wanted to create a hierarchy between the elements and an ultra-minimalist space.
“A store with an interplay of lights and reflections” の続きを読む
At the latest Milan Fashion Week, the Italian house announced the arrival of the Belgian designer Raf Simons alongside its founder, Miuccia Prada. An event.
“Raf Simons joins Miuccia Prada at the head of Prada” の続きを読む
French women’s favourite brand, known for its green nail polishes, is adding another string to its bow with the release of its very first lipstick with an almost perfect composition: vegan, boosted with super fruits, eco-friendly and refillable, corresponding perfectly to the current beauty trend.
Chosen by PROMOSTYL, Olimpias’ eco-friendly fabrics reflect both the company’s sustainability policy and its creativity. An ultra-specialisation that has earned the Italian firm a mention in the newly released Autumn/Winter 21-22 Kids and Men’s books.
Even though the world is hyper-connected, technological progress is in full swing and e-commerce increasingly presents new gadgets to incite consumers to buy, physical points of sale remain the key commercial tool. Even labels that were launched in the digital arena, such as Sézane, are choosing at a certain stage of their growth to open brick-and-mortar stores. Even the giant Amazon is planning to open stores in Europe after testing the concept in the United States.
What lies behind the clothes that we sometimes buy in a frenzy without really thinking about it? This is the question that the Clear Fashion app attempts to answer, deciphering brands and their production methods at a mere click on your smartphone. Here’s how.
“Clear Fashion: the mobile app to choose clothes that are kind to people and the environment” の続きを読む
Is the beauty world moving towards ultra-luxury? A few days ago, we were delighted to discover the brand new project from the brand with impeccable French know-how: Hermès is branching out into a new business line – beauty – with a very first collection devoted to beautiful lips.
