Architectural structure for the Imarika boutique in Milan

The clothing brand Imarika has called on the Marcante studio to rethink the design of its Milan store near the “Porta Venezia”. Known for its unexpected material mixes and colour detailing, in this instance the Marcante studio has created an atypical all-pastel setting!

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Trend: when furniture becomes iridescent

While the iridescent trend has already been popular for several seasons in the ready-to-wear world, as shown on our Instagram account, it is also gradually beginning to take over the design world. Looking as if it came straight out of a fairytale or science fiction film, the iridescent effect is inspiring designers to create furniture or decorative elements in atypical venues such as boutiques or museums.

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Torafu Architects designs a Freitag store that resembles a kiosk

To celebrate its 25th anniversary, Freitag chose the studio Torafu Architects to design its new store in Osaka, Japan. In a unique style reminiscent of a kiosk, the Freitag store combines an industrial look with coloured accents thanks to the many bags on display. Freitag, which manufactures practical bags made from recycled materials such as old lorry tarpaulins, bicycle inner tubes or seat belts, has acquired a space that reflects its image, right at the heart of Japan.

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The clothing brand Wellsky reveals a new store with a futuristic decor

The clothing brand Wellsky has opened a new store in Hangzhou, China. Designed by the Xian Xiang Design studio, the store interior plays on the contrast between a futuristic aesthetic and softer, warmer decorative elements, reminiscent of the “Glamorous Wellness” concept in the SOUL Theme, in the SS20 Influences & Design Trendbook.

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Delvaux opens a majestic store in a manor in Brussels

Delvaux, the oldest luxury leather goods brand in the world founded in Belgium in 1829, has opened “Le 27”, a new store designed by the Milanese studio Vudafieri-Saverino Partners. “Le 27” has been established in a manor on boulevard de Waterloo in Brussels and is much more than a mere store: it’s a unique space that combines the know-how of Delvaux’s collections with the beauty of the greatest Belgian design objects, paintings and ceramics.

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Homecore opens a colourful pop-up store on the Champs-Élysées

While awaiting its announced collaboration with the rapper Kekra, which will be released in 2019, the legendary streetwear brand Homecore has opened a colourful graphic pop-up store on the Champs-Élysées in Paris. Designed by the studio Malka Architecture, the venue showcases solid blocks of colour that reference graffiti and the brand’s street roots, as well as its values extolling a fun and joyful attitude.

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The highly Instagrammable concept store designed by Pewter X Culdesac

Culdesac’s designers have created an ultra-graphic and above all very “Instagrammable” space for the concept store for the Pewter brand, which specialises in selling sports equipment. This new space right at the heart of Valencia, entirely decorated in neon lights, with a concrete floor and visible pipes, seems to be an extension of the urban landscape and hopes to appeal to connected young people from the millennial generation.

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