INTERNATIONAL STYLE AND TREND OFFICE
For 22 years, Icicle has been a slow fashion institution, dressing all the Asian stars. Born in Shanghai, the label has long chosen to work with environmentally friendly materials in a respectful way. The brand has just acquired the fashion house Carven and at the same time opened its latest store in Paris at the heart of avenue George V.
Continue reading “ICICLE CONCEPT STORE, LE GEANT DE LA SLOW FASHION”
While the trend prevails, boutiques and concept stores are continuing to increasingly resemble art galleries. Bicycles are becoming design pieces and clothes works to be contemplated.
Continue reading “RETAIL TRENDS FOCUS: THE NEW GALLERY STORES”
Continue reading “An overview of the latest concept stores open during the lockdown in Japan”
In the wake of a lockdown period during which the global population is staying at home despite the arrival of good weather, people are already thinking about what will happen afterwards. Will brands be rethinking their store concept, which at present is more focused on the essentials and minimalism in the form of brickwork? Designers are currently working on the future of these stores. Now under lockdown, will they choose colour when shops open again? Here are a few avenues already explored by some of them, proving that the era of colour has arrived!
The Madrid designer Jorge Penadés has designed a store for the highly renowned shoe brand Camper using simple perforated metal profiles.
Studio 10 has designed this store spanning 120 square metres like an interplay of mirrors and reflections. Through the use and layering of reflective, translucent and transparent materials, combined with the Kvadrat green velvet curtain by Raf Simons and calibrated artificial lighting, the studio wanted to create a hierarchy between the elements and an ultra-minimalist space.
Continue reading “A store with an interplay of lights and reflections”
Even though the world is hyper-connected, technological progress is in full swing and e-commerce increasingly presents new gadgets to incite consumers to buy, physical points of sale remain the key commercial tool. Even labels that were launched in the digital arena, such as Sézane, are choosing at a certain stage of their growth to open brick-and-mortar stores. Even the giant Amazon is planning to open stores in Europe after testing the concept in the United States.
Continue reading “The future of shopping is in physical stores”
The latest edition of Design Week was held in Stockholm from 3 to 9 February 2020. On the programme this year were responsible design, pop-ups in restaurants and former military bases, a recreated artist’s studio, and a dash of feminism and fantasy.
Continue reading “PROMOSTYL’s report on Stockholm Design Week”
The highest number of architectural concepts are tested in Asia. Clients are attempting to better understand the sometimes confusing offering presented to them. The infrastructures put in place are aimed at a luxury clientele always on the hunt for novelty, surprise and innovation. In Japan and China, we have seen two double-faceted boutiques playing on both a Baroque side and an ultra-minimalist side. The question is knowing how to choose your camp.
Behind a host of concept stores, boutiques and coffee shops in Korea, the creative architecture studio Unravel is in the habit of designing offbeat conceptual spaces with contrasting materials in minimalist lines.
INSCRIPTION GRATUITE
À LA NEWSLETTER
PRÉSENTATION VIDÉO
DE NOS SERVICES :
OUR SERVICES :
プロモスティルのサービス