Will the consequences of a widespread lockdown give rise to more colourful concept stores?

In the wake of a lockdown period during which the global population is staying at home despite the arrival of good weather, people are already thinking about what will happen afterwards. Will brands be rethinking their store concept, which at present is more focused on the essentials and minimalism in the form of brickwork? Designers are currently working on the future of these stores. Now under lockdown, will they choose colour when shops open again? Here are a few avenues already explored by some of them, proving that the era of colour has arrived!

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LVMH PRIZE, THE 2020 VINTAGE

The LVMH prize is an award that has been thrilling the fashion world every year since 2014. On 27 and 28 February, the pre-selected designers went head to head, presenting their designs to the International Committee of 68 experts.

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THE BOOM IN NUTRICOSMETICS

Extremely popular as part of a clean and healthy lifestyle, nutricosmetics (initiated by the AIMESKINCARE brand) appear to be increasingly establishing themselves as a self-evident part of Europeans’ everyday lives. Moreover, in this complex global period, boosting your immunity, refocusing on your inner world and taking care of yourself seem of primary importance.

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Naia, the new fibre from Eastman

At the latest Première Vision trade fair in Paris, Eastman – the manufacturer of cellulose filament yarn from sustainable resources – announced the arrival of the new version of its iconic fibre Naia. Here’s the story.

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A store with an interplay of lights and reflections

Studio 10 has designed this store spanning 120 square metres like an interplay of mirrors and reflections. Through the use and layering of reflective, translucent and transparent materials, combined with the Kvadrat green velvet curtain by Raf Simons and calibrated artificial lighting, the studio wanted to create a hierarchy between the elements and an ultra-minimalist space.

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