Pierre Yovanovitch’s colourful shop for the Villa Noailles
Hyères is better known for its fashion and photo festival bringing together the most high-profile professionals of the day, rather than the Design Parade celebrating architecture and design. In addition to exhibitions showcasing contemporary design, each year the festival invites an architect to redesign the Villa Noailles shop. For 2019, it is Pierre Yovanovitch, the former chair of the festival jury, who has designed a highly colourful space inspired by Robert Mallet-Stevens’ work and the Villa Noailles’ architecture.
An immersive and futuristic shop for Durasafe in Singapore airport
Could we dream of a better showcase than Singapore’s freshly redesigned Jewel Changi airport to host the sports equipment brand Durasafe? Created by the Ministry of Design studio, the boutique by the name of “Durasport” echoes key point no. 4 “Futuristic Metallics” – ON AIR Theme in our new SS21 Digital Design Study and offers a highly immersive futuristic decor primarily crafted in stainless steel for top-level athletes and extreme sports enthusiasts.
A futuristic decor
Futuristic decors allow designers to demonstrate great creativity and offer avant-garde, entirely out-of-the-ordinary spaces. Ministry of Design chose stainless steel as the primary material for the Durasafe store.
Whether for the shopfront, wall panels or display units, each steel element is reminiscent of the decor of a laboratory in which the state-of-the-art sports equipment sold in the store could have been designed. This design in shades of silver may evoke certain cosmic or technological worlds. It is highlighted by LED neons, mirrors and screens that plunge the visitor into a space straight out of another century.
An immersive decor
Over and above its avant-garde aesthetic, the “Durasport” store offers totally innovative and unprecedented services that allow customers to test the different sports equipment or clothing before they buy.
We therefore find an indoor climbing wall with a rotating surface, a ski simulator, latest-generation mirrors that allow you to try on clothing virtually and a swim bench to test wetsuits’ comfort and elasticity. Durasafe is adopting a three-step strategy – “excite, immerse and convince” – when it comes to customer experience, in the hope of becoming a benchmark in the retail world.
The Gina Tricot store mixes materials for its Stockholm branch
Gina Tricot has made a name for itself over the past few years as a benchmark in the retail world with its trendy, feminine and affordable collections. In order to best reflect its brand image, Gina Tricot – in collaboration with Note Design Studio and Open Studio – has come up with a brand new ultra-stylish boutique right at the heart of Stockholm.
The must-have cosmetics brand Aesop has just opened a new store at the heart of Brooklyn, New York, called “Aesop Park Slope”. Known for its high-quality products and easily identifiable minimalist packaging, Aesop is also famous for its retail outlets with ever more incredible designs, created in collaboration with architects. For this store, the brand turned to Frida Escobedo, who designed a brick decor using rammed earth from her country of origin, Mexico.
The Archiee studio designs the first En store in Paris
Fans of Japanese cosmetics love En products and the label has just opened its first address in Paris. And it was none other than the French architecture studio Archiee that was chosen to design the interior of this highly sought-after store.
Architectural structure for the Imarika boutique in Milan
The clothing brand Imarika has called on the Marcante studio to rethink the design of its Milan store near the “Porta Venezia”. Known for its unexpected material mixes and colour detailing, in this instance the Marcante studio has created an atypical all-pastel setting!
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