INTERNATIONAL STYLE AND TREND OFFICE
The country’s creative energy is reminiscent of Japan twenty years ago. This is a market whose importance and sophistication are exponentially increasing in many areas, especially technologies, fashion, music, architecture and design. A new market has thus opened up for European luxury brands, which are gradually setting up huge flagship stores, attempting to win over this new market with their entire brand worlds.
The Spanish studio Lucas y Hernandez-Gil, founded by Cristina Domínguez Lucas and Fernando Hernández-Gil, has finished renovating a duplex house in Madrid, named Casa A12. The project consisted in bringing light into a space that was originally very dark. Through the playful use of colour, the studio has also transformed the house into a place with a fun and happy atmosphere.
Architects and designers are becoming more and more responsible. They are looking for new materials made from waste or re-use. Spotted at the Dutch Design week in October, find our selection.
Continue reading “New biomaterials identified at Dutch Design Week 2019”
For 15 years, the French brand Veja has been developing trainers with ethically and responsibly sourced organic materials. It prefers a consumer buzz to advertising and has skilfully demonstrated that it is possible to enjoy success without being unduly influenced, while adopting a completely different approach. Veja has just opened its first flagship store in the Marais in Paris with the same philosophy used in its manufacturing.
Several years ago now, sportswear giants such as Nike and Adidas gave in to in-store customisation and the results were quickly seen. Other sectors have decided to reveal their manufacturing secrets in their own concept stores and create shops and factories in one.
While some see the future of retail as virtual reality experiences, monograms of their products and on-store purchasing in less than two clicks, such as Farfetch, which launched its pop-up in London last year, certain luxury brands are approaching cutting-edge designers and collectors to create a real gallery store. It’s goodbye to impulse buys in a flash; some brands now prefer to preach a slow approach. In line with current trends, they are deciding to recreate exclusive worlds with few items but an extremely cutting-edge selection, thus creating a certain minimalism and above all a world unique to them.
Continue reading “Retail trend focus: the new gallery stores”
The clothing brand “The Arrivals” has revealed a pop-up store dedicated to extreme climates right at the heart of New York’s Soho district. The brand, known for its innovatively designed stores all around the world, is once again confirming its inventiveness and modernity by combining retail concerns with environmental questions.
Continue reading “The Arrivals has designed a store on the theme of extreme climates”
The Euphoria Spa is one of the most unusual destinations in Greece. It is located in the vicinity of a UNESCO-listed heritage site in Mystras, at the foot of the hills of Mount Taygetos in the Peloponnese region. Designed by the decaARCHITECURE studio, the Euphoria Spa represents a temple of well-being with its offering of unique experiences, architectural design and enviable geographical location at the heart of the mountains and forest.
The new shop from the cosmetics brand Harmay exudes a distinctive atmosphere, halfway between an apothecary, an industrial warehouse and a modern, design-forward store. Located at the heart of Hong Kong, the shop designed by the architecture studio Aim reflects the brand’s wish to offer its customers a real in-store experience that sets it apart from online sales.
Continue reading “The Harmay store: a mix between an apothecary and an industrial warehouse”
The design studio Masquespacio has designed the third store for Kento Shop, the Valencian takeaway sushi chain. Masquespacio expresses its highly colourful aesthetic and geometric shapes with a retro touch. A mix between an American diner and a traditional Japanese restaurant, the new Kento restaurant stands out with its originality.
Continue reading “Masquespacio creates the interior design for the Kento restaurant in Valencia”
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