An overview of the latest concept stores open during the lockdown in Japan
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Will the consequences of a widespread lockdown give rise to more colourful concept stores?
In the wake of a lockdown period during which the global population is staying at home despite the arrival of good weather, people are already thinking about what will happen afterwards. Will brands be rethinking their store concept, which at present is more focused on the essentials and minimalism in the form of brickwork? Designers are currently working on the future of these stores. Now under lockdown, will they choose colour when shops open again? Here are a few avenues already explored by some of them, proving that the era of colour has arrived!
Limiting materials to create new stores
The Madrid designer Jorge Penadés has designed a store for the highly renowned shoe brand Camper using simple perforated metal profiles.
A store with an interplay of lights and reflections
Studio 10 has designed this store spanning 120 square metres like an interplay of mirrors and reflections. Through the use and layering of reflective, translucent and transparent materials, combined with the Kvadrat green velvet curtain by Raf Simons and calibrated artificial lighting, the studio wanted to create a hierarchy between the elements and an ultra-minimalist space.
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The future of shopping is in physical stores
Even though the world is hyper-connected, technological progress is in full swing and e-commerce increasingly presents new gadgets to incite consumers to buy, physical points of sale remain the key commercial tool. Even labels that were launched in the digital arena, such as Sézane, are choosing at a certain stage of their growth to open brick-and-mortar stores. Even the giant Amazon is planning to open stores in Europe after testing the concept in the United States.
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PROMOSTYL’s report on Stockholm Design Week
The latest edition of Design Week was held in Stockholm from 3 to 9 February 2020. On the programme this year were responsible design, pop-ups in restaurants and former military bases, a recreated artist’s studio, and a dash of feminism and fantasy.
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These dual-faceted boutiques
The highest number of architectural concepts are tested in Asia. Clients are attempting to better understand the sometimes confusing offering presented to them. The infrastructures put in place are aimed at a luxury clientele always on the hunt for novelty, surprise and innovation. In Japan and China, we have seen two double-faceted boutiques playing on both a Baroque side and an ultra-minimalist side. The question is knowing how to choose your camp.
Portrait of Studio Unravel
Behind a host of concept stores, boutiques and coffee shops in Korea, the creative architecture studio Unravel is in the habit of designing offbeat conceptual spaces with contrasting materials in minimalist lines.
Darial concept store in Barcelona by Djaba Diassamidze
Parisian couturier Djaba Diassamidze’s foray into designing a concept store has given rise to a singular setting. Right at the heart of Barcelona’s Eixample neighbourhood, he has taken over 1,500 m2 in a 19th-century building Casa Tomàs Roger. We find his collection along with a selection of objets d’art, a brasserie, a bookshop and furniture.
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Lanvin returns to centre stage with a new image and store
After a long and tumultuous period during which creative director Alber Elbaz was replaced at Lanvin, the brand is slowly bouncing back and returning to the forefront of the international stage. Bruno Sialelli’s arrival as creative director of the oldest French couture house was already warmly welcomed early last year and seems to have given the house a solid new start. Sialelli’s next winter collection was presented to critical acclaim, and Lanvin is also moving up a gear when it comes to its stores.
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