Archives des BLOG - Page 9 of 38

Biodiversity: the next step towards sustainable fashion

Improving their impact on biodiversity will be the urgent new aim that fashion brands and other ready-to-wear retailers must pursue. At least, this is what the “Biodiversity: The next frontier in sustainable fashion report from the firm McKinsey & Company reveals. Here’s how.

Long Advance’s innovative fabrics

Presented in our Kids SS22 and Sport SS22 books, which are already available, Long Advance fabrics are establishing themselves as materials of choice for sports and outdoor apparel.

THE SUMMER’S BEAUTY ESSENTIALS

Summer has well and truly arrived and the beauty world is buzzing. It’s the time of year when we are out in the sun more than usual. Brands are increasingly vigilant about informing consumers about the importance of protecting their skin.

The beauty of the future at Shiseido

The Shiseido skincare brand’s first flagship store, FUTURE SOLUTION LX has just opened in Ginza in Tokyo. Under the theme of “turning the mystery of nature into beauty”.

Asia given pride of place during Paris Fashion Week Online

While men’s fashion week exceptionally took place behind closed digital doors, a handful of Asian designers successfully stood out from the rest with attractive style suggestions.

A new method for simulating models of yarns and fabrics

An ongoing problem, modelling woven and knitted fabrics today still remains a complex challenge that requires sophisticated computer simulation. The issue at stake? Demonstrating how a fabric drapes or moves when worn or the stiffness and stretch of the individual yarn.

THE ATELIER MAQUILLAGE AT LE BON MARCHÉ

The Parisian fashion temple has taken advantage of the lockdown to give itself a makeover… The Promostyl team set off to discover this new space called the “Atelier Maquillage” on the first floor of Le Bon Marché.

SPA ARCHITECTURE AND DESIGN AROUND THE WORLD

When we talk about beauty, we generally expect concepts in soft tones and cosy atmospheres. The beauty scene has changed lately and now counts much rawer spas and beauty spaces. At the four corners of the globe, raw materials are making an appearance in the beauty world and creating extraordinary and surprising settings.

Digital fashion and virtual shows: an overview of the new pace of fashion

As Paris closes its first 100% digital haute couture Fashion Week, we take a look at what fashion has in store for us in this “new world”.

Our selection of shoes made in France from recycled, eco-friendly materials

In line with the trend for recycled and eco-friendly materials presented in our Sport SS22 and Kids SS22 Books, particularly our article on this blog dedicated to Seaqual, the extraordinary fabric created using waste recovered from the sea, we are now turning our attention to three shoe brands made in France, whose materials give pride of place to upcycling and environmental protection.