Promostyl’s ten favourite looks from Haute Couture SS20 Fashion Week

A celebration of the know-how of the top luxury houses’ couture ateliers, the most recent haute couture Fashion Week showed, once again, what French fashion knows best. Precious fabrics, meticulous embroidery, fabulous silhouettes: in the space of a few minutes, the shows revealed a huge amount of effort, combining an acute sense of detail with hundreds of hours of work. The proof times ten.

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ColorZen, an ecological dyeing process

Presented in Theme III “Gentle Mountain Bike” of our Autumn/Winter 21-22 Sports book, Tintex x ColorZen fabrics highlight an innovative new eco-friendly dyeing process that reconciles bright colours and the environment.

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Darial concept store in Barcelona by Djaba Diassamidze

Parisian couturier Djaba Diassamidze’s foray into designing a concept store has given rise to a singular setting. Right at the heart of Barcelona’s Eixample neighbourhood, he has taken over 1,500 m2 in a 19th-century building Casa Tomàs Roger. We find his collection along with a selection of objets d’art, a brasserie, a bookshop and furniture.

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When fashion reconciles luxury and the environment

A marketing pitch that has now become a must, today sustainability is the watchword of luxury brands in search of new credibility. Faced with ever-more demanding buyers when it comes to respect for the environment, luxury groups and houses are rethinking their position with a series of concrete measures affecting, among other things, the materials used in their clothing and accessories collections.

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BEAUTY FOR MEN

In the vicious cosmetics spiral, the male beauty world known as “grooming” is also emerging. Taking care of yourself no longer only concerns women; men are increasingly open to brands and new products when it comes to beauty.

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Fritz Moll: innovative high-quality textiles

With a traditional braiding shop and weaving mill, the German firm, Fritz Moll, has made a name for itself for over 150 years in the production of high-quality elastic ribbons and lace. Whether aesthetic or purely technical, their products meet client requirements thanks to cooperative developments. Here’s how.

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Is pink still in the picture for retail?

While pink is the most sought-after colour on Instagram and social media, over the past few years we have seen a host of shops, museums, restaurants and other coffee shops entirely in pink adopt the bubble gum shade in every possible style and variation. Is it still possible to create new all-pink retail concepts nowadays?

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50 years of fashion through the eyes of Jean-Paul Gaultier

It’s only a “bye for now”. Or almost. At the age of 67, the fashion designer Jean-Paul Gaultier presented his last haute couture show at the most recent Paris Fashion Week. It was an opportunity for the bad boy of French fashion to celebrate 50 years of fabulous creations with his indomitable party spirit.

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The emergence of beauty products in the children's sector

The booming natural beauty market is not only dedicated to the women’s sector. We have known for several years that men are increasingly concerned, but – as surprising as it may seem – we have also noted, as the latest Playtime trade fair comes to a close, that the number of children’s beauty brands continues to grow.

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