INTERNATIONAL STYLE AND TREND OFFICE
Following its first range of nutritional supplements, Aime Skincare is now venturing into skincare products. Featuring formulas of natural origin, ingredients with a host of benefits, ultra-desirable refined packaging, etc., these “made in France” beauty essentials are just waiting to be tested!
Continue reading “Aime Skincare reveals its first skincare range”
A robotic textile sensitive to our body temperature? This is the revolutionary new invention in the field of wearable technology just achieved by the Design of Active Materials and Structures Lab and Wearable Technology Lab, according to a study published by Advanced Materials Technologies.
Continue reading “New textiles that change shape thanks to body heat”
As a talent spotter and expert in new trends, PROMOSTYL comments on and analyses the latest SS20 trends presented by young Chinese brands during Shanghai Fashion Week. Inspirations, star pieces and key details: a review of these collections with a restricted yet nonetheless (very) definite influence.
Continue reading “SHANGHAI FASHION WEEK WOMENSWEAR SS20: THE TRENDS TO KNOW”
The figures speak for themselves: according to a Teads study published in October, 52% of consumers are prepared to pay more for a product if it is environmentally friendly, irrespective of whether this concerns the container itself or its packaging. This data confirms the enthusiasm for brands that are now taking an eco-friendly approach.
Continue reading “The importance of respecting the environment in the beauty sector”
Significantly reducing its CO2 emissions is the challenge met by PrimaLoft, which is now presenting a new environmentally friendly production method.
Inspired more than ever by the virtual world, fashion designers are now trying out new digital experiences, fusing reality and computer-generated images. We remember the collaborations of Dior with the avatar Noonoouri and Louis Vuitton with Final Fantasy figures. Fashion is now appropriating a new world of endless possibilities.
Continue reading “When fashion and the virtual world become one”
After fashion, it’s beauty’s turn to enter the promising world of augmented reality. The major brands are outdoing each other when it comes to imaginative ways to become an integral part of their customers’ digital habits.
Continue reading “When the beauty world goes into digital mode”
Leader on the retro-reflective material market, the firm JRC-Reflex has launched a new reflective fabric, White Metal, a material capable of reflecting absorbed light that comes in a range of attractive two-tone variations.
Continue reading “JRC-Reflex’s new White Metal reflective fabric”
Selling second-hand items is not only economical but also champions eco-friendly values. Rented, resold, recycled or transformed… clothes are being given a new lease of life, limiting the waste problem raging on a global scale.
Continue reading “Selling second-hand items: a new fashion phenomenon”
Beauty product fans won’t have been able to miss the growing craze for serums. Many brands now offer serums targeted at consumers’ different skin types as well as according to the time of day. Daytime serum, night-time serum, anti-blemish serum, etc. A closer look at this new trend.
