INTERNATIONAL STYLE AND TREND OFFICE
After beautifully enhancing our lips and making our wardrobes desirable, Rouje – the highly prized Parisian brand started by It-girl Jeanne Damas – is expanding its make-up collection with a collection devoted to eyes.
Continue reading “THE PARISIAN’S SIGNATURE EYE LOOK BY ROUJE”
A device that allows you to transform any garment or fashion accessory into a connected object? This is the feat accomplished by Google, which has managed to convince Levi’s and Saint Laurent to incorporate it into one of the pieces in their collections. Here’s how.
Continue reading “The Jacquard by Google fashion innovation”
After several months’ wait (thanks to the February school holidays and its skiers), I finally managed to book an appointment with the star brow artist Carole & Brows in Paris.
Continue reading “My brow experience at Carole & Brows in Paris”
A pioneer in organic cotton production, Sanko Textile relies on age-old know-how to offer top-quality textiles. We can see their work in the Spring/Summer 2021 Kids Trend Book with the LOUD THEME presenting one of the fabrics produced by Sanko.
Continue reading “Sanko Textile, a major player on the organic cotton market”
A celebration of the know-how of the top luxury houses’ couture ateliers, the most recent haute couture Fashion Week showed, once again, what French fashion knows best. Precious fabrics, meticulous embroidery, fabulous silhouettes: in the space of a few minutes, the shows revealed a huge amount of effort, combining an acute sense of detail with hundreds of hours of work. The proof times ten.
Continue reading “Promostyl’s ten favourite looks from Haute Couture SS20 Fashion Week”
Personalised skincare is increasingly important in the field of cosmetics and brands are now working on this aspect as a priority.
Continue reading “SKIN WEATHER, the first multi-brand Beauty Routine”
Presented in Theme III “Gentle Mountain Bike” of our Autumn/Winter 21-22 Sports book, Tintex x ColorZen fabrics highlight an innovative new eco-friendly dyeing process that reconciles bright colours and the environment.
A marketing pitch that has now become a must, today sustainability is the watchword of luxury brands in search of new credibility. Faced with ever-more demanding buyers when it comes to respect for the environment, luxury groups and houses are rethinking their position with a series of concrete measures affecting, among other things, the materials used in their clothing and accessories collections.
Continue reading “When fashion reconciles luxury and the environment”
In the vicious cosmetics spiral, the male beauty world known as “grooming” is also emerging. Taking care of yourself no longer only concerns women; men are increasingly open to brands and new products when it comes to beauty.
While pink is the most sought-after colour on Instagram and social media, over the past few years we have seen a host of shops, museums, restaurants and other coffee shops entirely in pink adopt the bubble gum shade in every possible style and variation. Is it still possible to create new all-pink retail concepts nowadays?
